MUMBAI: Ahead of Independence Day, iThrive has expanded its impactful 'Make the Right Choice' campaign with a renewed focus on tackling the pressing health challenges facing India today. Themed 'Freedom from Lifestyle Diseases', the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.
India is known as the diabetes capital of the world, with over 723 million people living with diabetes, but according to the International Diabetes Federation 2021, the country faces a serious health crisis, with 50% of diabetic patients unaware of their condition. Additionally, the prevalence of PCOS, the most common endocrine disorder among Indian women, poses risks such as infertility if not managed. Lifestyle choices contribute significantly to PCOS, and the campaign encourages women to take control of their health by making informed decisions.
Mugdha Pradhan, Founder and CEO, iThrive, highlighted the mission of the campaign, “At iThrive, we are committed to making India a nation free from lifestyle-related diseases. On this Independence Day, we are committed to guiding individuals towards healthy choices that will free them from the burden of chronic diseases. Together, we can build a nation where health and vitality are within the reach of everyone.”
Additionally, the campaign also addresses thyroid health, an issue affecting 42 million people in India and often linked to lifestyle choices. By educating on the importance of thyroid health, iThrive aims to empower individuals to make lifestyle changes that will positively impact their health. The campaign also highlights Irritable Bowel Syndrome (IBS). IBS affects 4-7% of the Indian population and is primarily caused by improper diet. Through this campaign, iThrive focuses on the importance of making the right dietary choices to manage and prevent IBS. This Independence Day, iThrive is calling on all Indians to take a pledge to be free from lifestyle diseases by making informed healthy choices.
“At iThrive, our mission is to heal India by guiding individuals towards a healthier lifestyle. This Independence Day, we encourage everyone to make the right choices and break the cycle of lifestyle-related diseases. Together, let's create a healthier and happier nation,” said Sumeet Salve, Head of Marketing, iThrive. “The 'Make the Right Choice' campaign is not just a message; it's a movement. We want to empower every individual to take control of their health by making conscious, informed decisions. This Independence Day, let's take a pledge to live healthily and inspire others to do the same.”
iThrive's 'Freedom from Lifestyle Diseases – #MakingTheRightChoice' campaign is a clarion call to every Indian to prioritise their health. This Independence Day, take a pledge to make the right choices and lead a healthy life and join iThrive's mission to create a disease-free India.
