Instacart continues to evolve digitally, becoming first grocery tech company to join the Ibotta Performance Network
Ibotta, a provider of digital promotions and performance marketing solutions for CPG brands, and North American grocery technology company Instacart have announced a partnership to give the latter's customers access to Ibotta's digital coupon catalog.
By joining the Ibotta Performance Network (IPN), Instacart hopes to provide more timely and relevant coupons to consumers, helping them save on their everyday purchases.
Going forward, Ibotta will be Instacart's preferred third-party coupon provider for products across all eligible categories on its mobile app and website.
For CPG brands, the new partnership is designed to enhance their opportunities to reach consumers through Instacart's marketplace of more than 1,500 retail banners in more than 85,000 stores across North America.
Additionally, CPG brands can continue to leverage Instacart's retail media network to connect directly with consumers at the point of purchase, driving product discovery and increasing sales.
YouTube tops 100 coolest brands for kids and teens, food and beverage companies dominate top 20
YouTube has once again overtaken Netflix to top the “100 Most Popular Brands for Kids and Teens” list, according to a survey of 21,000 young people released today by child and family research firm Beano Brain.
Brands rooted in storytelling and offering content with depth and breadth – YouTube, Netflix, Nintendo and Disney(9) – all feature in the top 10.
Food and beverage companies dominate the list, with McDonald's (3), Oreo (7), Pringles (8), Skittles (12), Coca-Cola (14), KFC (15), Domino's Pizza (16), Fanta (17), Cadbury (19) and M&Ms (20) making up 50% of the top 20.
Kids appreciate these products for the sake of them, but also because they are so closely associated with rewards and fun family time.
Social media apps saw a decline in popularity, with all major brands dropping down the charts, including TikTok (-7 places to 28th), Whatsapp (-8 places to 38th), Snapchat (-3 places to 40th) and Instagram (-11 places to 66th).
Crocs, the lightweight shoe brand once considered cheap and unfashionable, is the biggest riser this year (up 35 places to 49th), while collectible stuffed animal brand Squishmallows is the second biggest riser, breaking into the top 20, rising 29 places to 18th.
Lego has benefited from collaborations with brands such as Minecraft (30th), moving into the top 10 at number 10, replacing Coca-Cola (from 4th to 14th).
