The official unveiling of the new mascot took place on Monday in the Vatican Press Room as part of the 2025 Jubilee promotional event. Archbishop Lino Fisiciera, the event's organizer, characterized the doll as part of the Vatican's involvement plan. In his opinion, pop culture is “very loved by young people.”
As Vactian News explains, Luce is a pilgrimage with typical tourist elements. A yellow raincoat to protect him from the elements, muddy shoes that show he has already traveled, and a missionary's cross and a pilgrim's staff around his neck. The doll's name comes from the Italian word luce, which means light.
The Vatican has announced its official mascot for the 2025 Jubilee, Luce (Italian for light).
Archbishop Fisichella said the mascot was inspired by the church's desire to “live within the pop culture that is loved by young people.” pic.twitter.com/hVU2CmYA3O
— Catholic TV (@CatholicTV) October 28, 2024
This is not the only statement the Vatican has made to young people. “For the first time, the Holy See will participate in Europe's most important trade fair dedicated to comics, games, video games, animated films, fantasy, illustrations and television series,” the statement said.
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The 2025 Osaka Expo will be held in Osaka from April 13th to October 13th, 2025. “This is an opportunity to introduce Luce, Jubilee's official mascot, a symbol of hope and brotherhood, values that fit perfectly with the theme of the festival,” it added.
The Vatican has a new mascot. “Historical Project”
The mascot was designed by Roman illustrator Simone Legno, co-founder of the Tokidokibrand brand. As he emphasizes on Instagram, this is a “historic project.”
“To be honest, I never imagined that I would be able to bring my small artistic contribution, pop culture and kawaii culture, to the Holy See,” the artist admits.
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Simone said she grew up in a Catholic household, where she was taught the values of her faith, which are based on tolerance and respect for others. “In my work, I am lucky enough to come into contact with different cultures of the world, and I always look for a modern and universal language and try to incorporate it into my work,” he emphasized. .
“I hope that Ruth’s pilgrimage and her companions will be able to express emotions that will resonate with younger generations,” he said.
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