Interia's new campaign uses elements of the “Po Między” communication platform, highlighting the portal's rich premium offers and its role in shaping the opinions of Internet users about the most important events, phenomena and trends in Poland and around the world. It shows. According to research by Mediapanel, Polsat Group's portal and website Interia was visited by 20.8 million real users (RU) in October.
Interia is close to your home. Here and Now provides users with premium materials throughout the week on a variety of topics, from politics, business and sports to entertainment, ecology and lifestyle. Its offers are created by top journalists and leading experts from Polsat and Intellia.
Authors of podcasts and video programs (Piotr Witwicki, Katarzyna Zdanowicz, Ališa Leszczy, Przemysław Białkowski, Robert Gwiazdowski, Tomasz Lejmann, etc.) will talk at Interia about topics that cannot be ignored with unique guests. And its columnists (Jarosław Kuisz, Jola Czaderska Hayek, Przemysław Zbartowicz, Cesary Michalski, Rafał Wosz, Viktor Świetrik, Piotr Zaremba, etc.) surprise with their bold opinions.
Every weekend, the portal prepares a new issue of Interia Weekly and, as part of the “Interia Closer to the World” series, publishes a new issue of Interia Weekly, published by the world's most important editorial offices (Washington Post, Guardian, Economist, Observer, Spectator, Le Monde, Elle・Pais).
The advertising spot, which is part of the portal's campaign, will be broadcast on Polsat Plus Group's TV channels and on the Internet. Interia and Telewizja Polsat's marketing department and TFP production company will be responsible for the creative ideas and their implementation.
Interia Extra: New image campaign launches for portal/interia/INTERIA.PL
