During the World Travel Film Awards ceremony in Valencia, Wrocław's film received the award for the best place in the world in the “City Promotion” category.
At the beginning of the year, the tourist organization of Wroclaw, together with the Wroclaw city council, presented the city's promotional site to the international association of tourist film festivals. More than four thousand films participated in 11 world festivals in different categories. Wrocław scored the most points and won the City Promotion category (World's Best City Promotional Tourism Film).
Wroclaw with a difference
– Wroclaw takes a bold approach to promotion and is looking for new forms of communication. The success of the site, which formed the basis of our entire two-year domestic and foreign campaign, is an important contribution to strengthening the brand of our city. The awards received by the award are thanks to all the participants of the campaign: the employees of the City Promotion and Tourism Board, the Wrocław Tourist Organization, the MagicLine group and our partners, including the National Museum, whose director inspired the film's story line. – says the director of the city stamp department, Radoslav Mikhalsky. – but it is also a creative incentive for all of us in choosing the channels to reach Wrocław and Lower Silesia, which was badly affected by this year's floods.
Wrocław with the award for the best place in the world promoting the city in 2024. Press material
The prize in Valencia is the result of the success of the city's advertising place in international festivals in 2024. The Adventure City of Wrocław won the Silver Dolphin Award in Cannes, an award in Los Angeles, as well as in Tortosa, Zagreb, Belgrade, Luza and Warsaw.
“Advertising Place Wrocław Appreciated”
– Being among the best is great, but being the best exceeds your wildest expectations – explains Alfred Wagner from the Wrocław Tourism Organization. – Each festival has different independent judges. Wrocław's advertising space was appreciated by many authorities and eventually won the entire ranking and received the title of the best advertising material in the city! Can you imagine a better tourist advertisement for Wroclaw? – he adds.
Award for Wrocław advertising film directed by Michal Zielinski, press release
Founded in 1989, the Committee International Film Festivals of Tourism (CIFFT) unites international corporate and tourism festivals as part of the most prestigious initiative to present awards and distinctions for tourism promotion, promotional materials and videos on social networks – the CIFFT Circuit.
Main photo credit: MagicLine Group, Michal Zielinski (press release)
