Apple plans to invest more than $ 500 billion (396 billion pounds sterling) in the United States over the next four years, starting with a new advanced manufacturing plant in Texas.
The technology giant said that it expected to create 20,000 new jobs during this period, with the “vast majority” of roles in research and development, software and artificial intelligence (AI) .
It is not clear to what extent is an acceleration of current business activities. Apple said the amount included everything, expenses for suppliers to Apple TV + Productions.
The announcement comes a few days after Apple’s boss Tim Cook met President Donald Trump, who has increased business investment in the United States.
In its announcement, Apple said that its investment was its “greater expense commitment” and would broaden its support for American manufacturing.
“We are optimistic about the future of American innovation,” said Cook.
The new 250,000 square feet factory in Houston, Texas, is expected to produce servers that were “previously manufactured outside the United States” to support Apple Intelligence, the company’s AI system, the company said.
The iPhone manufacturer added that he would open in 2026 and create “thousands” of jobs.
Apple also extends its data center capacity in North Carolina, Iowa, Oregon, Arizona and Nevada, and double its support for a fund dedicated to American manufacturing, which it created in the first term of Trump, From $ 5 billion to $ 10 billion.
Trump presented an overview of the announcement last week, saying that it was partly a response to his trade policies, including prices.
On Monday, the president took the credit of news on social networks, saying that the reason for the investment was “confidence in what we do, without which they would not invest ten hundred”.
Trump said he wanted to see more companies manufacturing their products in the United States, threatening to radically raise prices in order to make national manufacturing more attractive.
Last month, he imposed a new border tax of 10% on all imports from China, where Apple has a significant manufacturing presence.
He also offered prices on products made in many other countries, including neighboring countries in Mexico and Canada.
Dan Ives, an analyst at Wedbush Securities, said that the announcement was a “strategic decision” to diversify the business manufacturing operations “while playing well in Trump’s American investment theme”.
“Cook continues to prove that it is 10% politician and 90% CEO,” he wrote in a note.
Ives said the initiatives announced by Apple on Monday did not seem to report a big change in the company’s manufacturing plans for China, noting that the areas in question were not at the center of its activities there.
