Meghan Markle has launched her own lifestyle brand called American Riviera Orchard.
Here, we take a look at the Duchess of Sussex's new company and the types of products she'll be selling.
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Meghan Markle launches her lifestyle brand, American Riviera Orchard. Photo credit: AP
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The brand was announced in March 2024. Credit: instagram/@AmericanRivieraOrchard
What is the American Riviera Orchard?
American Riviera Orchard is a brand trademarked by Meghan Markle.
A source said: “She's been working on this for over a year and it's something that's very close to her heart and something she's passionate about.”
The site will focus on home, food, garden and lifestyle products.
A source told the Mail: “It's a lifestyle and culinary brand called American Riviera Orchard.”
Read more about Meghan Markle
“The brand will be launched to coincide with the launch of Netflix’s new cooking show.
“Meghan plans to make and sell jams and other products, and one day publish a book, blog, etc.”
What products will Meghan Markle be selling?
The list of products Megan sells under her American Riviera Orchard brand is endless.
The list of products sold under the trademark application extension includes soaps, creams, bath oils, gels, salts, etc.
Full list of American Riviera Orchard trademark application products
Royal expert claims Meghan Markle must make 'smart' decisions to 'burnish her image' amid dispute with American Riviera Orchard
When is American Riviera Orchard being released?
As of August 2024, there is no confirmed release date for American Riviera Orchard.
The Duchess of Sussex first introduced her new lifestyle company to the world in March 2024.
Meghan's team created a branded Instagram page with ARO's Herald and Montecito labels.
This refers to the California suburb where she and Prince Harry lived after stepping down from royal duties.
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Meghan teased her upcoming line of premium American Riviera Orchard Jams. Photo credit: Instagram
Since its soft launch, Duchess has showcased some of the types of products that customers have come to expect.
Members of the Duke and Duchess of Sussex's family were sent an assortment of American Riviera Orchard jams.
Among those who have tried the strawberry spread are Kris Jenner, Mindy Kaling and model Chrissy Teigen.
Speaking about ARO's preparations for its official launch, brand strategist Lucy Green told The Sun: “I think the pop-ups, seedings and dinner series will continue up until some sort of official launch.”
“She may still be attracting investment.
“When a brand sells direct to consumer rather than wholesale, it requires a significant marketing budget for consumer acquisition.
“It's unclear what kind of leadership she has at this point.
“Jam Sessions may have been a precursor and an example to show talent and investors a proof of concept.”
