Author: 5hspx
Today, social networks have become an integral part of a company's communication strategy. International companies targeting multicultural audiences need to ensure they deliver multilingual content tailored to the language of their target audience. Translating social media content presents unique challenges. What are the challenges associated with translating content on social media? Translation of published content on social networks (posts, comments, videos, etc.) has several characteristics. On the other hand, translators must adhere to certain lengths, especially for tweets on Twitter, which are limited to 280 characters. However, the number of words varies greatly between languages. Therefore, the translator must not…
Translating the text of the GDPR (Data Protection Regulation) is an important obligation for all companies operating internationally. A legal notice regarding the protection of personal data on the website or by email is legally valid. All details regarding data collection must be correctly expressed and translated. Should GDPR be translated into English? The General Data Protection Regulation, adopted in 2016 and in force since 2018, is better known as GDPR (English: GDRP / General Data Protection Regulation) and aims to protect the personal data of EU citizens. This is a legal provision. . This affects both companies and government…
Although the Netherlands is not one of the five most populous countries in Europe, it was still the third largest country in the digital EU economy in 2019. With continued growth of around 5 percentage points per year, Dutch online commerce sales will exceed 20 million euros in 2019. For a few years, it only had around 13 million users. The basis for this is the expansion of the Internet in the Netherlands, which guarantees near-national 4G coverage in the mobile area with four available networks. Almost 40% of Dutch companies use social media and around 22% work with big…
A technical manual is a document containing instructions intended to, for example, demonstrate the functionality of a device to the user of the product. What it can do and how to use it correctly. Such texts are descriptive and explanatory (often referred to as operating instructions/instructions for use) and are used by customers in almost every production sector, including consumer electronics, engineering, medical, IT, and pharmaceuticals. and is usually required by law. In other words, technical documentation makes it easier for end customers to use one or more products. Manufacturer product promises are carefully presented here as guidelines for successful…
In Russia, like in most countries around the world, online commerce sales are growing much faster than expected due to the coronavirus pandemic. Since March 2020, many industries offering online offers have experienced rapid growth, with major supermarkets offering delivery also benefiting from people's self-isolation. Other industries, such as online fashion, furniture and cosmetics stores, as well as e-learning and telemedicine services, are also reporting steady sales growth. In global comparison, Russia's e-commerce share is 10%, well behind the US's 14%, but compared to China's 30%, the Russian online market has significant growth potential. The country has seen an increase…
English is today's world language. Even before the rise of the Internet and its associated globalization, English language skills were a basic requirement for most jobs. Although it is now possible to communicate in English in almost every country in the world, test evaluations have shown which countries' residents are especially good at English in addition to their native language. For this purpose, a language test related to the GER standard, which classifies foreign language skills into six levels, was used. Results were available from beginner to the highest level (C2) with near-native knowledge and were converted into points for…
A special competitive advantage of German trade fairs is their international character. Trade fairs bring international markets to Germany. Approximately 60% of the 180,000 exhibitors a year are from overseas, with one-third of them from countries outside Europe. Of the 10 million visitors, approximately 30% are from overseas. Open borders and hassle-free and easy international travel are therefore of decisive importance for German trade fairs. However, due to the coronavirus pandemic, overseas travel has been significantly restricted. For this reason, it is important for international fair attendees to familiarize themselves with entry regulations before traveling to Germany. If you are…
There are currently several programs that allow you to host video conferences, some of which are free and available for limited use, while others are paid and intended for professional and regular use. Below are the most commonly used platforms when we provide online interpretation for our clients' video conferences. Such tools offer several features, such as split screen (picture-in-picture) and shared content transfer. They facilitate working from home (a 'home office') and, in some cases, can also use or create existing international networks. Of course, there is no need for the parties involved to change their location. However, in…
Like all relationships, business partnerships are based on trust and mutual understanding. This is not always easy, even if everyone involved has the same cultural background. And in the case of business partners from distant cultures, small misunderstandings are inevitable, so naturally you want the most comfortable atmosphere. There are significant differences between Chinese and European cultures, which can also help determine the best framework for successful negotiations. Hierarchy is still very important in China, so the highest ranked are always welcomed first and introduced to the other participants. This is where the first step to success begins. For Chinese…
Within the limits of technical possibilities and human performance, professional speakers must be able to demonstrate completely different skills. The area of expertise includes many technical requirements, both in the synchronization of audiovisual materials and in the audio recording of mainly B2B video narration or off commentary. Below is an overview of the most important skills and abilities that are almost essential to the practice of a professional narrator. Perfect dictation by professional speakers Targeted narration in audio recordings is particularly relevant to talent and knowledge, and often requires years of experience to achieve consistently optimal results. The first important…