Affectionately known as “Krems,” the charismatic influencer uses his platform to inspire conversations about health and wellness while showcasing his lifestyle and travels. Here, he shares his engaging approach to content creation and talks about collaborating with Dove for their Keep Beauty Real campaign.
GLAMOUR: Please introduce yourself to our viewers.
Clement: I'm Clement Lloyd Scholz and I work full time as a travel and lifestyle content creator and event curator. I was born in Eldorado Park and grew up in Orange Farm, south of Johannesburg. I love travelling, having fun parties and get-togethers with friends and hitting the gym.
GLAMOUR: How have your ideas about beauty and self-worth influenced your work with the Dove brand? How do you think the Real Beauty Generation microsite will impact male audiences' perceptions of beauty?
Clement: The main message behind my work at Dove is about taking care of ourselves, our natural beauty and our health both mentally and physically, which are all things that I already believe in. So through my work with Dove Men+Care, I try to spread the message of acceptance, confidence and comfort in who you are.
Image: Provided
Glamour: From a male perspective, how do you see the role of generative AI in shaping beauty standards and self-image? What are your thoughts on how AI can be used to create a more inclusive and realistic representation of beauty?
Clement: With the advancement of AI, we are being bombarded with images that give a false sense of beauty. Almost every image is edited or tweaked to look perfect, and people, women, and girls are desperate to maintain, fit, or achieve that standard, setting unrealistic goals. I think AI, especially when it comes to beauty, should be inclusive and broad in scope for different body types, skin tones, hair types, and all the skin imperfections that exist. AI needs to catch up with us, not the other way around.
GLAMOUR: How can male influencers like you contribute to promoting positive self-esteem and authentic beauty standards in the digital space? What strategies do you think have been effective in addressing these issues with your audience?
Clement: As male influencers, we should be real, open and honest about our imperfections, our struggles with our bodies and our appearance. Things don't always go smoothly and well. I've been on a fitness and skincare journey for a while now. Sometimes I'm super happy with what I see in the mirror, and most of the time I'm not. But it doesn't end there. It's an ongoing journey and I own it. I'm not perfect. I'm so excited to document this journey and share it with my audience.
Image: Provided
GLAMOUR: How do you think the Real Beauty Generation microsite will impact how men perceive beauty and body image, both in themselves and in others?
Clement: It's about being inclusive and promoting an image of an everyday woman or man that everyone can relate to and see on the street. We have a false idea of what the perfect woman or man looks like, and that needs to be changed. Not everyone has perfect abs, a tiny waist, or skin.
GLAMOUR: In your role at Dove, how do you balance promoting body positivity and challenging traditional beauty standards while also using AI tools and digital content?
Clement: As a content creator for Dove Men+Care, I keep my content very simple, direct and authentic. We all love a good filter, but I only use AI tools to highlight certain features that I wasn't able to express very well when creating my content. To stay true to myself, my appearance and image are very important to me and I try to maintain that.
GLAMOUR: What's your message for Women's Month?
Clement: My message for Women's Month is the final stanza of a poem by Max Ehrmann: “Desiderata: When we compare ourselves with others, we may become vain and bitter, for there are some who are greater than we are and others who are inferior.”
