Meghan Markle's new lifestyle brand is off to a promising start.
The Duchess of Sussex, who launched American Riviera Orchard this year, aims to create a holistic brand for her clients.
A source said: “She's been working on this for over a year and it's something that's very close to her heart and something she's passionate about.”
The site will focus on home, food, garden and lifestyle products.
A source added to the Mail: “It's a lifestyle and culinary brand called American Riviera Orchard.”
“The brand will launch to coincide with the launch of her new Netflix cooking show and Meghan will create and sell products such as jams, and there are plans for a book, blog and more to come at some point,” they said.
This comes after brand strategist Lucy Green spoke to The Sun about Meghan's ARO.
She said: “I think the pop-ups, seedings and dinner series will continue until we have some sort of official launch.”
“She may still be seeking investment. If the brand is selling direct to consumers rather than wholesale, it will need a significant marketing budget to acquire consumers,” she noted.
