GREENVILLE, SC, Aug. 10, 2024 –(PR.com)– Relax The Back is proud to celebrate 40 years of providing the best solutions to its customers. Founded in 1984 by an osteopathic physician passionate about improving the health of his patients, Relax The Back has evolved from a small venture into a trusted specialty health and wellness retailer. This month, the brand will be celebrating this important milestone with special promotions, exclusive offers and several special events.
Greenville's Relax the Back on Woodruff Road will add an extra party atmosphere to your celebrations with a weekend extravaganza. From Thursday, Aug. 15 through Sunday, Aug. 18, the local Relax the Back location will host balloon-popping games all day with extra discounts and prize drawings, including a raffle to register for a chance to win a wellness gift basket valued at $2,000. Local celebrities and talent will be on hand on Saturday, including Joey Hudson from WORD's “Sunrise Carolina” morning show, who will be stopping by to meet with you. InMotion Wellness Studio in Greer will offer stretching sessions and local Reiki practitioner Rhett McAdam will be available for consultations.
Local owner Ashley Puleo is excited by the community support. “The retailers and restaurants at the Shops at Green Ridge have been so supportive, providing wonderful gifts for us to share with our customers and helping us celebrate with cooking demonstrations, gift cards and more. It really shows that our community is coming together to support local small businesses.”
Relationship with the medical community and focus on health
Since its inception, Relax the Back has built strong relationships with the medical community and uniquely positioned itself as a leader in healthcare specialty retail. What began as a business focused on self-care products to relieve neck and back pain has grown into a holistic approach to a healthy lifestyle. Today, the company's curated assortment includes everything from zero gravity recliners and state-of-the-art massage chairs to ergonomic office solutions and specialty mattresses, all designed to improve wellness in every aspect of daily life.
The Global Wellness Institute defines wellness as the active pursuit of activities, choices and lifestyles that lead to overall wellness. Source: Global Wellness Institute – “What is Wellness?”
“In today's fast-changing world, wellness is more important than ever,” said Andrew Cohen, president of Relax The Back. “People are becoming increasingly conscious of the impact their habits and environment have on their health. At Relax The Back, we're proud to provide products and education to help our customers create healthy habits and spaces that promote wellness.”
Store experience: personalized service and custom-fit solutions
Shop owners and consultants receive extensive training in strategies to improve health and promote good posture. Relax The Back provides a personalized experience with an emphasis on education and custom-fit solutions to each client's unique needs. That's why many medical professionals trust Relax The Back as a resource for prevention and ongoing care.
“Our store offers our customers an exceptional experience,” says Ashley. “We focus on understanding their specific needs and providing solutions that truly make a difference. Customers often tell us we have changed their lives. It's so rewarding to see our products and shared education have a positive impact on our customers' health and well-being. We can confidently say we are providing the best products and the best service.”
About Relax the Back
Relax The Back makes wellness a top priority through specialized products designed for spinal health and wellness. We focus on education, equipping our customers with knowledge on ergonomics and posture. Our concierge service ensures personalized solutions and guides customers in selecting products for their individual needs. We offer 24/7 lifestyle solutions for office, sleep, massage, travel, health and fitness, including custom-fit office chairs, zero gravity recliners, Tempur-Pedic mattresses and state-of-the-art massage chairs. This holistic approach to wellness has established Relax The Back as a trusted partner for back pain relief, prevention and overall wellness.