As part of the sustainable development strategy “Caring for People and the Planet”, Lajkonik is a partner of the “Reading Saviors” program – an initiative of the Universal Reading Fund, whose mission is to support students and teachers by promoting effective methods of promoting reading in schools and libraries, as well as establishing social specialist. In cooperation with the research agency SW, Lajkonik and the Povszeczny Chitania Foundation, a study was conducted that shows that more than one in three parents (37%) read to their child several times a week, and seven out of ten parents at least once a week. they read a book. . Adults see many advantages in this activity, first of all, the opportunity to develop creativity, and Laikonik, with the slogan of the sustainable development strategy “Caring for people and the planet”, emphasizes that reading develops intellectual and emotional abilities and helps to build bonds between generations.