Loyalty is rewarded.
Tag team: Erewhon has added full-body MRI company Prenuvo to its Lifestyle Collective, offering members $400 off preventative scans. The Los Angeles-based organic grocer has also stacked partners, stocking exclusives with Seed, Function Health, Alo, and more.
They're in our league. Like the aisles in the store, Erewhon's Collective is curated for health-conscious members, instilling a sense of camaraderie among consumers.
Following a similar strategy, fitness brands are leveraging membership programs to encourage repeat business.
Equinox Circle, which sells luxury goods, includes deals on travel, health tech and nutrition, including custom ŌURA rings and Thorne supplements. For a fee of $125, Bandit members get free perks, access to IRL events, and rewards from brands like Hyperice, Cadence and Ketone-IQ. While joining is free, lululemon membership includes deals from Barry's, Sweetgreen and AG1.
Meanwhile, Pvolve and Vuori are re-strengthening their mutually beneficial partnership, hosting an IRL activation featuring smoothies, flowers, and free fities.
Bottom line: In the fitness and wellness industry, the best stories win. Brands are teaming up to form allies, provide good vibes, and show consumers what they stand for.
