Fantasy managers often target a player high in the draft, with minimal risk, and the opportunity to conserve him for the first few weeks to see if he lives up to expectations.
Coleman finds himself in an interesting situation. Josh Allen is one of the best passers in the league. Over the past four seasons, he has thrown for 17,540 yards and 137 touchdown passes, averaging 4,385 yards and 34 touchdown passes per year.
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But they got there thanks to Stefon Diggs and Gabe Davis, the two leading wide receivers. Now they're both gone, the Bills easing their frustrations by trading Diggs and allowing Davis to leave in free agency.
If you're looking for the Bills' No. 1 wide receiver in the draft rankings, you'll have to look through a lot of names before you find Coleman. His current ADP would make him WR5 in a 12-team league. As a No. 1 wide receiver with an elite quarterback, there aren't many rookies who can fall that far.
Coleman will certainly have major ups and downs in terms of fantasy consistency, but he is a valuable fantasy pick that you don't have to rely on and may be one of the players with the highest potential of any player selected this late in fantasy drafts.