Korean cosmetics, popularly known as K-Beauty products, have gained immense popularity in recent years. Known for their unique and highly effective ingredients, K-Beauty products offer a wide range of solutions for makeup and skincare.
These ingredients include snail mucus, propolis and centella asiatica, with a focus on gentle yet effective cleansing, moisturising and sun protection. In India, the popularity of K-Beauty is linked to its effectiveness in treating common skin concerns like acne, blemishes and dull skin, as well as its affordable availability across online platforms and brick-and-mortar stores.
Interestingly, from cleansers and moisturizers to face masks and serums, Korean skincare brands have something for every budget and skin type.
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Here are the top 10 K-beauty products that are popular in India
Axis-Y Dark Spot Correcting Glow Serum: This is the best dark spot treatment for hyperpigmentation and dark spots. If you have issues like hyperpigmentation or stubborn acne scars, try using this at night followed by a peptide moisturizer before going to bed. COSRX Advanced Snail 96 Mucin Power Essence: Thanks to all the beauty influencers out there, this product is currently a global sensation. Advanced Snail 96 Mucin Power Essence contains snail essence that soothes and hydrates the skin. Plus, it helps reduce inflammation and increase skin elasticity. Laneige Cream Skin Therapeptide Refiner: Another widely popular product, this toner intensively moisturizes, strengthens the skin barrier, and promotes skin elasticity. It contains creamy ingredients that maintain the skin's moisture balance, leaving the skin soft and supple. Dr. Jart+ Cicapair Tiger Grass Sleepair Intensive Mask: This product’s formula promotes hydration while reducing inflammation, with moisturizing glycerin, texture-fining niacinamide, and anti-inflammatory heart leaf to repair and maintain hydration levels. Laneige Water Sleeping Mask: This sleeping mask is suitable for most skin types. Those with combination to oily skin can use it in place of a nighttime moisturizer, while those with dry skin can layer it on top of a moisturizing serum or cream. Thank You Farmer Sun Project Light Sun Essence: Interestingly, the brand Thank you Farmer has some of the best sunscreens on the market. Rice, green tea, aloe vera, and sunflower seeds are some of the key ingredients. Apart from fulfilling your daily SPF needs, this sunscreen’s chemical formula absorbs quickly into the skin, leaving a radiant, semi-matte, never greasy finish without any white cast. Meanwhile, ingredients like aloe leaf, lotus flower water, and soy lipids also help strengthen the skin’s barrier. Innisfree Cherry Blossom Jelly Cream: Innisfree is one of the most popular K-beauty brands. Currently, their non-greasy cream, Dewy Glow Jelly Cream, is a bouncy gel moisturizer that provides a light, cool layer of hydration to the skin, thanks to cherry blossom flavonoids, niacinamide, and sugar beet betaine. Beauty of Joseon Glow Serum: This popular serum contains propolis and niacinamide that help control sebum production, visibly reduce the appearance of pores, and even out skin discoloration. This product is perfect for acne-prone skin, helping to erase breakouts over time and maintain healthy elasticity of the skin. Etude House Soonjung 2x Barrier Intensive Cream: This product is perfect for those with sensitive, dry, and combination skin. It is packed with super moisturizers, glycerin, and three wound-healing, anti-inflammatory, and skin-soothing ingredients, including panthenol, madecassoside, and green tea extract. Peach & Lily Glass Skin Refining Serum: The coveted glass skin effect in K-beauty products is a lasting sensation and everyone wants to achieve that glowing skin effect. If you want glass skin, this serum is a must try. The formula works wonders by fading blemishes, reducing redness, and moisturizing the skin.
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