Billboard exclusively reports that this year's next-gen lineup for REVOLT WORLD includes Young Miami, Offset and Cash Cobain. Presented by Walmart, REVOLT's three-day immersive event will take place at Pangaea Studios in Atlanta from September 20-22. This year's theme is “We Are the Future.”
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In a statement announcing the event, REVOLT CEO DeTavio Samuels said, “REVOLT is home to the next generation of creators and cultural leaders who are actively shaping hip hop and youth culture around the world. We believe that by providing experiences like REVOLT WORLD to our community, we can create the future we want to see. REVOLT WORLD introduces a new category of cultural event that not only entertains and informs, but is truly life-changing.”
The performer roster also includes Boosie, Key Glock, NORE & DJ EFN, Pusha T, 42 Dugg, Rob 49, Ali Fletcher, Byron Messiah, Mariah The Scientist, Lady London, Law Roach and Speedy Moman. Attendees will enjoy live recordings of popular REVOLT shows such as Caresha Please, Drink Champs, The Blackprint, Baller Alert Live and Big Facts. Additional perks include exclusive performances, masterclasses, keynotes, cultural conversations, brand activations and more.
Presenting partner Walmart will be joined by PepsiCo's portfolio of brands, McDonald's and State Farm as major sponsors. PepsiCo's supporting brands include Starry, which will recognize HBCU student finalists and one grand prize winner in its Starry FizzFest competition, Doritos with its creator studio, and Mountain Dew with its Gaming Zone targeted at the gaming and streaming community. With a focus on fashion, McDonald's will debut a space this year that will host fashion contributors and highlight the company's investment in Black fashion designers.
“Through our new Black & Unlimited experience, The Shoutout, Walmart is committed to raising awareness of Black-led brands and creators that are changing the game,” said Allison Rand, associate director of brand experiences and talent partnerships at Walmart. “We're proud to continue our partnership with REVOLT WORLD where we can collectively support and amplify Black voices and innovation.”
Last year's REVOLT WORLD attracted over 30,000 attendees. Highlighting the theme “We Are Hip-Hop” were Don Toliver, Moneybagg Yo, Mr. Eazy and more. For additional information and updates on this year's REVOLT WORLD, click here.
