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Computer security company McAfee has released a deepfake detection tool to combat the rise of AI scams and misinformation.
AI-created videos, also known as deepfakes, have been circulating on the internet and social media. In response, the company has released McAfee Deepfake Detector exclusively for select Lenovo AI PCs, which alerts opt-in consumers within seconds when it detects AI-altered audio in a video. Lenovo AI PC customers will be offered a 30-day free trial of Deepfake Detector. Pricing starts at $9.99 for the first year, McAfee said.
“The most concerning and most common commonality between deepfakes we've seen is that AI allows bad actors to create highly sophisticated impersonations to trick victims into believing they're interacting with a trusted source,” McAfee chief technology officer Steve Grobman told FOX Business.
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These scams include deepfake videos of celebrities like Warren Buffett and YouTuber MrBeast promoting cryptocurrency giveaways, Grobman said. Other examples include celebrities promoting fake giveaways to trick fans into giving away personal information or money in exchange for products they never receive, Grobman added.
According to McAfee, cybercriminals are creating more convincing, personalized, AI-generated scams at scale, with victims reporting losses ranging from $250 to more than $500,000.
AI-created videos, also known as deepfakes, are circulating on the internet and social media. (iStock / iStock)
Deepfakes have also targeted politicians and other public figures, “with the potential to significantly influence elections by creating and spreading highly credible misinformation that manipulates public perception of candidates,” Grobman said.
Victims have reported losing anywhere from $250 to more than $500,000 to cybercriminals, according to McAfee chief technology officer Steve Grobman. (Photo: Annette Riedl/picture alliance via Getty Images / Getty Images)
Just this year, there was an AI robocall that impersonated President Biden and encouraged New Hampshire voters to skip voting in the primary, a deepfake ad impersonating then-chancellor Rishi Sunak in the UK, and a fake audio clip alleging election fraud in Slovakia, Grobman said.
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“These examples highlight the potential for deepfakes to manipulate public opinion and influence election outcomes, imposing a real psychological burden on people living in a world where it is difficult to distinguish between the real and the AI-generated,” he said.
A man working on a computer. (iStock / iStock)
According to McAfee, more than 60% of people are more concerned about deepfakes than they were a year ago.
About 21% of people have been misled into believing a video, image or recording of a political candidate is real after just one glance.
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McAfee said the technology deployed in Lenovo's AI PCs has already been trained on nearly 200,000 examples. Grobman likened the technology to “a weather forecast predicting a 90% chance of rain” in that it gives “consumers the information they need to make informed decisions.”
