JAKARTA – Several US automakers have been very successful in integrating advanced technologies into their latest vehicles, according to a new report from J.D. Power.
J.D. Power surveyed new-car owners through its Tech Experience Index 2024 study to rate the technology features consumers encounter, both those that cause problems and those that are highly satisfying.
The survey included 81,296 new car owners who had purchased a new car in the past 90 days. In addition to the Tech Experience Index, J.D. Power regularly conducts other surveys, such as the American Automotive Performance, Execution and Layout Study (APEAL) and the American Initial Quality Study (IQS).
Quoting Autoblogging on Monday, August 26, JD Power used a “Problems Per 100” (PP100) scale to evaluate the challenges car owners face with new technology features. Based on these results, automakers were scored out of a total of 1,000 points. Among premium brands, Genesis (Hyundai Motor Group's vision of luxury vehicles) took first place, while Hyundai took the top spot in the mass market brands category.
Other luxury brands such as Lexus and BMW rounded out the top three, with mass-market brands Kia and GMC coming in second and third.
“While many innovative technologies currently exist to meet customer needs, this year's survey found that some technologies are actually considered to be of little use or even a hindrance,” said technology director JD Power.
The study breaks down 40 automotive technologies into four categories: convenience, evolving automation, energy and sustainability, and infotainment and connectivity. Some vehicles excel in certain categories. For example, the Toyota Sequoia won the convenience award for its innovative rear-view mirror camera system.
The Genesis GV70 won the Emerging Automation category among luxury brands for its Forward Traffic Alert system.
Meanwhile, in the mass market segment, the Kia Carnival also received a similar award, the BMW iX achieved success in the Energy and Sustainability category thanks to its One Pedal Brake System, while the BMW X6 and Hyundai Santa Fe won in the Infotainment and Connectivity category thanks to their Mobile-based Key Systems.
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