It's that time of the year again: Apple announced “It's Glowtime” during its September keynote, so here's what to expect.
Like clockwork, Apple has announced the dates for its September keynote. The keynote, titled “It's Glowtime,” will begin at 10 a.m. Pacific time on September 9 (midnight on September 10 in Bangkok). Based on the design of the graphics accompanying the announcement, some have speculated that the keynote will focus on Apple Intelligence. This speculation makes sense, as the latest iPhones will undoubtedly be announced during the keynote.
Let's take a look at what to expect from Apple's keynote in September.
'It's time to shine': Apple likely to unveil iPhone 16 and more at September keynote
iPhone 16
Image credit: Apple
It's almost certain that the San Cupertino-based company will unveil new iPhones at this keynote, as it has done like clockwork for the past few years. The iPhone 16 will come with iOS 18 and Apple's latest Apple Intelligence. There should be some features exclusive to the iPhone 16 (specifically the Pro and Pro Max) that leverage AI and the upcoming new chip. The big question is whether the lineup will see a new design or if it's just the software that makes the biggest difference.
Apple Watch 10 and Apple Watch Ultra 3
Image credit: Apple
Like every year, Apple is expected to unveil the latest Apple Watch model. Rumors are floating around that the Watch 10 will have an upgraded design. As for the Ultra 3, many are saying that there won't be any major changes, and only minor tweaks and upgrades are expected. Of course, these are all just rumors, and the truth will come out on September 9th.
New AirPods and (possibly) an update to the AirPods Max
Image credit: Apple
Apple didn't announce any AirPods updates during last year's “Wanderlust” keynote, so it's likely the company will announce an upgrade this year. The latest version of the base AirPods model will likely be equipped with the H2 chip, which is the chip in the current-generation AirPod Pro, so it's likely the H3 will be announced during this keynote.
One pair that hasn't had an update in a while are the AirPods Max, which launched in December 2020. Will this be the keynote where Apple finally unveils the AirPods Max 2, or will the original be a “one-off” for the company's headphones? We'll probably find out.
Apple's “It's Glowtime” keynote will stream live from Apple Park on September 9 at 10am Pacific time or September 10 at 12am Bangkok time. You can watch the keynote here.
This article first appeared on Lifestyle Asia Bangkok.
Notes:
The information in this article is accurate as of the publication date.