Key takeaway — Health and wellness are top of mind for many consumers shopping in the home category, and lifestyle enterprises will be entering the conversation in 2024.
Company officials recently announced the launch of a new division, “Zen Wave,” which will include a line of massage chairs that the company says offer “intuitive robotic massage” while “maintaining a competitive price point that is a core lifestyle value.”
Michael She
“We are excited to bring Zen Wave to market,” said Lifestyle Enterprises CEO Michael Shay. “Our commitment to innovation and quality is reflected in this new line of massage chairs, and we're confident that our retail partners and their customers will be impressed with its advanced features and competitive pricing.”
Company officials said the Zen Wave line is designed to help the company's retail partners tap into the fast-growing wellness category and demand for products that generate sales and traffic. Lifestyle conducted a small test launch at the April Market and is expanding the line with new products already in production. The company plans to unveil the fully expanded product line in its showrooms at the High Point Market in October.
According to the company, the Zen Wave massage chair comes with a number of features that allow consumers to customize their health and wellness settings, including:
Zero Gravity: Zero gravity positioning relieves pressure on the spine for relaxation. Heat Therapy: Integrated heat features target major muscle groups to soothe and relax the body. Full Body Air Pressure: Advanced air pressure system delivers a full body massage experience, relieving tension and increasing blood circulation. Touchscreen Control: Intuitive touchscreen controls let you customize your massage experience. Bluetooth Connectivity: Built-in Bluetooth speaker gives you access to your favorite music and podcasts. Extendable Footrest: Adjustable footrest allows for customization for users of all heights. Wireless Charging: Built-in wireless charging pad allows you to charge your devices. Full 5-Year Warranty: All Zen Wave products are backed by a comprehensive 5-year warranty.
“Designing a massage chair is not just about comfort; it's about creating a sanctuary that embodies the essence of wellness and blends innovation with relaxation to enhance quality of life,” Hsieh said. “By entering this wellness category, we are creating new opportunities for our retail partners to capture additional consumer disposable income.”
reference:
Source link
