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Photo: vburlapp / Instagram
Unlike Lincoln and Chrysler, the Cadillac guys know how to convince corner-office executives at their parent company (GM, in this case) that the car isn't dead yet. They'll likely tempt them with the huge profits to be made from the crossover and SUV divisions and their commitment to a lineup of alternative, all-electric vehicles. Currently, that lineup includes the Lyriq and Celestique, but it will soon be expanded with the 2025 Optique entry-level CUV, the 2026 Bistique family-oriented three-row SUV, and the star power of the 2025 Escalade IQ.
On the ICE side, the popular CT5 series has been refreshed, with the regular sedan, sporty CT5-V and high-performance Blackwing models available, and all is looking good, especially with the lucrative 2025 Escalade machine just coming off a mid-cycle refresh that includes the Escalade-V and long-wheelbase models.
But slowly but surely, even Cadillac is losing steam with its passenger cars: the Celestique is a $340,000 flagship that's selling so poorly that a snail moves faster than deliveries, while the CT4 is based on the ATS and is completely outdated, while the CT5 can't last forever being based solely on refreshed models.
Rumor has it that Cadillac is developing two new sedan models based on its upgraded Ultium+ all-electric architecture. One of them might make it into both the CT4 and CT5, while the other might be something much bigger, a bona fide land yacht that slots below the quirky Celestiq, while featuring a more practical fastback body style rather than a traditional four-door limousine design. Of course, with that in mind, a parallel universe of vehicular CGI has intercepted that reported notion and is calling on the imaginative realm of digital car content creators to do something about it.
More precisely, Vince Burlapp (aka vburlapp on social media and burlappcar.com) is a prolific virtual artist who loves to dream up the latest models in the automotive gamut and has a particular expertise in American luxury brands, particularly Lincoln and Cadillac. Most recently, the pixel master created a proposal for a large, full-size Lincoln limousine and unofficially and hypothetically envisioned a return of the Town Car.
In that context, it's only natural that he would imagine a competing Cadillac. He'd use the old-fashioned Brougham nameplate for his futuristic land yacht, and he thinks that this new top-of-the-line Caddy, unlike the Celestique, won't have to command a Rolls-Royce-like premium. Instead, it could easily compete with the Mercedes EQS, Tesla Model S, Lucid Air, or BMW i7. That's if it were real, of course, which is highly unlikely. What do you think?
