Ontex Confirms Commercialization of Dreamshield® 360º TechnologyDreamshield® 360º Technology Receives Outstanding Rating from Independent Consumer PanelMarket Continues to See Strong Growth as Consumers Transition from Diapers to Baby Pants
Aalst, Belgium, August 29, 2024 – Ontex Group NV, a leading international developer and manufacturer of personal care products, is proud to announce the commercial launch of its newest baby pants featuring Dreamshield® 360º innovation. Engineered with a unique pee-poo back barrier and a 360° fit for all-round protection and comfort, Dreamshield® 360° technology is now available in stores in Germany. The launch will soon be expanded to other markets as production ramps up across Ontex factories.
Consumer panel testing to identify consumer preferences
Dreamshield® 360º Pants have outperformed competing products in multiple consumer panels. Consumers have expressed a preference for Dreamshield® 360º, especially with regards to absorbency, leak-proofing, dryness and fit. In a recent French survey, 65% of consumers considered absorbency in baby products very important, 55% emphasized the need to keep skin dry, and 62% rated comfort as an important factor. Dreamshield® 360º outperformed competing products in all these areas, making it the trusted choice for parents and retailers alike.
The new range of baby pants features a triple leak-proof barrier and continues to feature Ontex’s patented Secondry® technology, ensuring an all-around leak-proof fit and ultimate dryness.
Strong market demand for baby pants
Ontex saw significant growth in Baby Pants sales last year and predicts this trend will continue in 2024. The rollout of Baby Pants technology has begun in Europe with room to expand to other regions. The production comes in response to demand from retailers across Europe who confirmed Dreamshield® 360º results in a German consumer panel1, which confirmed that consumers are transitioning from traditional diapers to Baby Pants in both Europe and North America.
Laurent Niery, President of Ontex Europe, said: “Consumers no longer see baby pants as a training tool, but as a quality product that makes everyday life easier, day and night. Dreamshield 360° innovations enable our retail partners to supply the next generation of baby pants consumers want – baby pants that offer superior protection and comfort, including at night, making them ideal for active babies.”
1 Lab and panel testing by independent Hytec lab in Germany, Q4 2023
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About Ontex
Ontex is a leading global developer and manufacturer of personal care products for retail and healthcare, with expertise in baby care, feminine care and adult care. Ontex's innovative products are distributed through retailers and healthcare providers in approximately 100 countries. With approximately 7,200 employees worldwide, Ontex is headquartered in Aalst, Belgium and operates in 17 countries. Ontex is listed on Euronext Brussels and is part of Bel Mid®. For the latest news, visit ontex.com or follow Ontex on LinkedIn, Facebook, Instagram and YouTube.
ONTEX GROUP NV Korte Keppestraat 21 9320 Erembodegem (Aalst) 0550.880.915 RPR Ghent – Division Dendermonde, Belgium
240812-PR-Dreamshield 360 production begins
