Interpublic Group of Companies, Inc.
Providing scaled solutions for health and wellness brands seeking data-driven media expertise
NEW YORK, NY, Aug. 29, 2024 (GLOBE NEWSWIRE) — Interpublic Group (NYSE: IPG) today announced the launch of Mediabrands Health as a center of excellence (COE) within IPG Mediabrands. Building on the company's advanced healthcare offerings at IPG Health and IPG Mediabrands, this new specialty area will further strengthen Interpublic's integrated healthcare offerings by providing large-scale global media services through Mediabrands Health.
“Our clients in the healthcare space have experienced firsthand the benefits of choosing a single, integrated solution by partnering with IPG Health and its collection of full-service and specialty agencies,” said Philippe Krakowsky, CEO of Interpublic. “We see opportunities for healthcare marketers to further benefit from Mediabrands Health's expanded and scaled services, where appropriate.”
IPG Mediabrands has a proven track record of delivering innovative solutions to the top 20% of healthcare brands, including five of the top 15 pharmaceutical companies, through its agency brands and dedicated teams. This new offering enables healthcare marketers to leverage proven strategic products and processes in the media space and leverage the power of IPG Mediabrands' comprehensive network. Mediabrands Health will also partner with IPG Health's SOLVE(D) and Interpublic's category-specific customer intelligence product and data spine, Acxiom Health, to ensure healthcare clients benefit from comprehensive, market-tested healthcare solutions. COE will also work with sister companies to bring together clients in the space to address common industry challenges.
“We've had great success in the healthcare space for many years and are deeply involved in the ever-evolving and nuanced landscape in which the healthcare industry operates,” said Justin Lau, U.S. CEO of IPG Mediabrands. “Our enhanced offerings deepen our understanding of the most pressing challenges and opportunities these brands face now and in the future, strengthening our ability to connect with clients in more meaningful ways and drive their growth in this space.”
Mediabrands Health will be led by President Melissa Gordon-Ring, who previously led Initiative's successful healthcare client portfolio, and Daniel Landers, former head of strategy at Initiative, has been appointed Chief Strategy Officer at Mediabrands Health.
For Interpublic, the news builds on the company's consistent growth-driving performance in the healthcare division, led by IPG Health, which was named Healthcare Network of the Year at the 2024 Cannes Lions Festival, the prestigious 2024 Ad Age A-List and the 2024 Manny Awards. IPG Health's success is driven by the interconnectedness and interoperability built into its structure, through which the network has engineered EPIC, an advanced data, AI and technology-enabled platform tailored for healthcare.
For more information about Mediabrands Health, please contact us at [email protected]. For more information about IPG Health, please contact us at [email protected].
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a provider of values-based, data-enabled, creativity-driven marketing solutions. Featuring some of the world's most recognized and innovative communications specialists, IPG's global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM and Weber Shandwick. IPG is an S&P 500 company with 2023 total revenues of $10.89 billion.
About IPG Media Brands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages more than $47 billion in marketing investments worldwide on behalf of clients through its full-service agency network, including UM, Initiative and Mediahub, and award-winning specialty business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport and IPG Media Lab. IPG Mediabrands clients include many of the world's most recognized and iconic brands across a wide range of industry sectors, including automotive, personal finance, consumer goods (CPG), pharmaceutical, health and wellness, entertainment, financial services, energy, toys and games, direct-to-consumer and e-commerce, retail, hospitality, food and beverage, and fashion and beauty. The company employs a diverse team of more than 18,000 marketing communications professionals in more than 130 countries. For more information, please visit www.ipgmediabrands.com.
About IPG Health
IPG Health is a global collection of the world's most highly regarded and award-winning healthcare marketing agencies. With more than 6,500 employees across six continents, we are obsessed with creating transformative marketing solutions and leveraging creativity, technology, science and data to drive behaviors that lead to better health. With more than 45 agencies including 18+ specialty units, our integrated approach to all communications functions ensures we help clients improve outcomes and quality of life for healthcare audiences around the world. Clients include the top 20 pharmaceutical companies in the world, as well as countless startups, biotech and biopharmaceutical companies and a range of life sciences companies. IPG Health companies have earned coveted honors in 2024 and 2023, including Cannes Lions “Healthcare Network of the Year,” Ad Age A-List, New York Festivals Health Awards and Manny Awards. IPG Health was also named “Healthcare Network of the Year” at the 2023 Clio Health Awards, the London International Awards and the MM+M Awards. The company is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.ipghealth.com.
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contact address
Tom Cunningham
(press)
(212) 704-1326
Jerry Leshne
(Analysts, investors)
(212) 704-1439
