SAN DIEGO, Calif. – Cloudbeds, the innovative leader in hospitality management technology, today announced the appointment of former Oracle and Protel executive Linda Vallner as vice president, Europe, Middle East and Africa.
Vallner's appointment signals the company's commitment to growing and strengthening its presence in the EMEA region. An expert in the property management systems (PMS) field, she has held senior roles at Protel Hotelsoftware and Oracle Hospitality, including as director of the OPERA product suite.
Linda Varner, VP EMEA at Cloudbeds, said: “I'm joining Cloudbeds at an important time. I've spent my career marrying cutting-edge technology with hospitality, and Cloudbeds is uniquely positioned to transform the industry and elevate everything from hotel operations to the guest experience. We're not only serving a regional need, we're setting new standards of excellence.”
Adam Harris, co-founder and CEO of Cloudbeds, added: “Linda Varner is a true pioneer in the PMS space, and her talent for understanding the nuances of different markets is exactly what Cloudbeds needs. Linda's deep expertise in hospitality technology aligns perfectly with our mission to redefine the concept of property management systems, and her deep insight and strategic vision will help drive our growth and innovation across these diverse markets.”
With over 20 years of experience in hospitality and technology, Linda Vallner has an unparalleled understanding of hoteliers' operations and technology needs. Prior to joining Cloudbeds, she served as Chief Operating Officer at dailypoint, a hotel CRM company, overseeing commercial and operational activities. Prior to that, she held senior roles including VP of Business Development and VP of Distribution Sales at Protel Hotelsoftware, which was subsequently acquired by Planet.
During her tenure as Director of the OPERA Product Suite at MICROS Inc., she established herself as a key figure in the development of advanced PMS solutions for global hotel groups, and through her role as Sales Consulting Director, Enterprise and Strategic Accounts at Oracle Hospitality, she shaped the company's approach to large-scale global implementations.
About Cloudbed
Cloudbeds is the leading platform redefining PMS for the hospitality industry, serving tens of thousands of properties in over 150 countries worldwide. The award-winning Cloudbeds platform is built from the ground up to be expertly integrated and scalable, bringing together built-in integration solutions that modernize hotel operations, distribution, guest experience, and data & analytics.
Founded in 2012, Cloudbeds has been named Top PMS, Hotel Management Systems & Channel Manager (2021-2024) by Hotel Tech Report, World's Best Hotel PMS Solution Provider (2022) by World Travel Awards and recognized as Deloitte's Technology Fast 500 in 2023. For more information, please visit www.cloudbeds.com.
