Spying on moviegoers can now be added to various uses of artificial intelligence. British cinema network Vue is using AI to track viewer habits, according to the Daily Mail. This is intended to increase ticket sales.
Audiences who went to one of Vue's 93 cinemas across England and Ireland over the weekend to see Gladiator 2 were sure to be impressed by the artificial intelligence based on their favorite snacks and the seats they occupied in the cinema hall. were shown. The data was added to observations from previous weeks to provide a more comprehensive understanding of movie viewing habits. This helps in planning the best screening times and selecting specific cinemas to screen a given product. As a result, this leads to increased ticket sales and additional network profits.
This may not benefit the viewers, but according to experts, this should not worry them. – This type of data has been collected for years. The results do not need specific information about the identity of the viewers. In an interview with the Daily Mail, James Bohr, a cyber security expert, said they are used to better plan shows, choose specific films to show or determine the number of staff and snacks to prepare.
Polish films for the Polish public
Vue's CEO, Tim Richards, previously explained to Deadline that his company is using cutting-edge technology. – AI to increase ticket sales by determining exactly what we should play, in which cinemas and which showtimes are best. He said that as with AI, this technology is constantly being studied and developed.
The newspaper “Daily Mail” presents specific examples of the use of such technology. “If a particular cinema sells more tickets for children on a Saturday afternoon, the AI understands that this place is popular with families. And if elsewhere more tickets are sold for Polish films, the AI already knows that there is one. there's a big Polish community nearby, and more Polish films should be brought there,” we said. Thanks to AI, the cinema chain also knows which cinemas should prepare more popcorn and which ones should focus more on desserts.
It's unclear if movie theaters will use other means to augment the information provided to the AI, such as cameras placed throughout the movie theater.
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