To get a waste
Report in technology, Mumbai
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Zeeshan Ali has dozens of wigs for his drag act
Zeeshan Ali has been an artist of Dragsters for 10 years and has made his show throughout India.
Central of its performance is a collection of around 45 wigs.
“It is an alteration of identity, helping me go from my daily self to exaggerated, glamorous or fanciful characters. The right wig makes me feel more authentic and allows me to order the scene, “explains Ali, who is based in Mumbai.
But get this look correctly was not easy at the start.
“When I started my career, the accessibility of the wigs was extremely difficult in India. Most of them had to come from abroad where I used to make wigs from everything available Like wool, fabric, “he said.
But things are different now.
“The trend changes. The wigs are no longer only intended for drag or cinema, but many hetero women wear wigs to be different. It is no longer just a hair accessory but a style declaration. »»
Indian hair has always been in demand for manufacturing wigs. The nation is the world’s largest exporter of human hair, providing 85% of global demand.
Kolachi Venkatesh, based in Avadi, Chennai, hair collection for 20 years. It started at the bottom of the industry as a picker – collect household hair and save it from garbage.
“My parents were hair pickers, then I started doing the same,” he says.
The hair collected by pickers in houses, salons and hairdressing salons is called Non Remy hair.
It requires more treatment than Remy hair, which is carefully shaved directly from the scalp. However, it has value.
“He’s just thrown but it’s gold,” said Venkatesh.
These pickers generally sell hair to local merchants like Mr. Venkatesh for 10 cents and $ 1 (£ 0.80) per kilogram, depending on the quality and length of the hair.
The shorter or damaged hair is lower, while the longer wicks report higher prices.
For the individual picker, there is not much money.
“A diligent collector can bring together 1 to 5 kilograms of hair in one day, which earns 59 cents at $ 6 per day. This income level is often lower than minimum wage standards, especially in rural areas, ”explains Mr. Venkatesh, who has 50 pickers who work for him.
“While our work contributes to a global market of $ 1 billion, our revenues remain thin. Intermediaries control prices. »»
Venka Kolachi
Kolachi Vekatesh Hair Collection for 20 years
Most Indian hair collected by merchants like Mr. Venkatesh are exported to China where it is transformed into wigs.
“China has a huge resistance industry that is worth five to six billion dollars,” said Benjamin Cherian de Plexconcil, the hair industry organization that promotes Indian industry and liaises with the government.
If India wants a tranche of the lucrative market of the wigs, he says, then it has a lot of catch-up to do.
“When we look at China, there are hundreds of factories distributed across the country that add value to the hair industry, while in India, added value has yet to be picked up,” said Mr. Cherian.
He says that the government must help promote investments in the hair industry.
“It needs automated sorting systems, processing procedures for sophisticated hair for collected hair and innovative production techniques for the manufacture of wigs that will stand out from India.”
Instead of exporting hair for hundreds of dollars, India should sell wigs worth thousands of dollars says Mr. Cherian.
“We started working there, but it’s a long way to go. We must have research and training centers, “he says.
Divine divine hair
Diva Divine Hair has made wigs and extensions since 2009
An Indian company trying to make breakthroughs is divine hair diva based in Delhi, co -founded by Nidhi Tiwari in 2009.
The idea was to create high quality hair extensions and wigs that would like a wider range of customers.
“There is a growing need for these solutions due to the increase in hair loss and slimming problems in women in India,” said Tiwari.
The company was helped by a change in attitude.
“Once considered a niche or taboo subject, wigs and extensions are now openly discussed, thanks to the evolution of social standards and a change towards acceptance,” she said.
The wigs have also seen a lot of development making them more attractive and comfortable.
“Technologies such as 3D printed wigs and digital correspondence tools offer highly personalized options. Capuchons of light and breathable wigs and improved adhesives have given customers to wear it for a long time without discomfort,” said Ms. Tiwari .
George Cherion
Indian hair demand is “soaring” says George Cherion
At the upper end of the hair market is Temple or Remy hair.
A large part of the supply comes from the Hindu temples in the south of the country where the hair is shaved in an act of veneration and faith.
Raj Hair International is one of the largest traders in the temple hair sector.
The craftsmen of the Chennai factory of the company sort and classify the hair as a function of color, texture and length.
“Remy Hair has aligned cuticles, the hair flows uniformly in a direction, which leads to fewer wicks and a more silky texture. It is great hair,” explains George Cherion, Managing Director of Society.
The company tries to waste as little hair as possible. To help this, he developed a machine to untangle hair. This allowed them to work more quickly with less staff.
“Our mission is to constantly upgrade technology,” said Deron.
Business is booming.
“The Indian human is in demand in the world because of their high quality, their natural appearance and their slimming. The demand soar,” he said.
Back in Mumbai Zeeshan Ali wants to see more Indian wigs on the market.
In addition to making them more affordable, he has a design suggestion: “A wig that can create a WOW factor.”
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