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Dublin, Aug. 09, 2024 (GLOBE NEWSWIRE) — The “Retail Loyalty Programs in Western Europe 2024” report has been added to ResearchAndMarkets.com.
Western Europe is seeing a new wave of loyalty program marketing as consumers seek savings opportunities during tough economic times. For retailers, loyalty programs are a win-win: they increase engagement while collecting valuable first-party data. But in a competitive loyalty market, changing consumer expectations are key.
Key question: How are loyalty programs evolving, and which features are most appealing to consumers?
Key stat: At least 90% of European consumers are willing to share their personal data in exchange for loyalty points/rewards, discounts and coupons, and over 80% are willing to share their personal data in exchange for prizes and exclusive offers.
The full report includes:
3. Exportable files that are easy to read, analyze and share.
8 Charts: Simple, reliable data for presentations and quick decision making.
Key topics:
executive summary
Loyalty programs are making a comeback in Western Europe
Britain leads the loyalty revolution in Western Europe
AI takes Western European loyalty program to next level
Key takeaways for brands and retailers
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Graphs in this report
Consumers are willing to give up their personal data in exchange for discounts, rewards, exclusive offers and prizes (% of European adults, November 2023)
UK, Swedish and German consumers are much less loyal to brands than US consumers (Percentage of consumers in specific countries asked about brand loyalty, September 2023)
Four types of consumer data
Gen Z is more motivated by experiential rewards and a sense of community than Baby Boomers (Percentage of European Adults by Generation, November 2023)
UK shoppers want instant discounts and promotions from loyalty programs (% of UK adults, March 2024)
Supermarkets lead the way in loyalty membership numbers, but other sectors are also seeing significant growth (Proportion of UK adults with a loyalty membership, by sector, Jan 2022 vs Jan 2024)
Tesco, Sainsbury's and Boots are growing their retail membership services faster than Amazon (Percentage of UK adults, June 2023 vs. February 2024)
Data privacy policies are more important than loyalty programs to maintain customer loyalty (Percentage of European adults, November 2023)
Featured Companies
Amazon
boots
Tesco
Sainsbury's
For more information on this report, please visit: https://www.researchandmarkets.com/r/wizcut
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