This is the latest in a series of paperwork relating to the Duke and Duchess of Sussex's organisation.
In 2020, Archewell's documents were returned with a similar notice saying some language was “unclear and overbroad and requires clarification to identify the nature of the content being provided.”
In 2021, a trademark application relating to Archewell Audio was instructed that “applicants must clarify that these are entertainment-based services” and “describe the nature of live stage performances.”
In June 2023, an attempt to trademark the name of the duchess' podcast, Archewell, was rejected by the U.S. Patent and Trademark Office (PTO) on the grounds that there was too much “likelihood of confusion” with other brands.
The Duchess launched the ARO brand on social media on March 14, with a gold logo on its website that resembles the royal coat of arms, featuring a cursive “M” surmounted by a crown.
The brand was described as “By Meghan, Duchess of Sussex. Established in 2024,” and had a similar Instagram page.
The short video shows Meghan arranging flowers, baking bread in the kitchen and posing in the mansion's entrance hall in a ball gown.
