August 9, 2024 14:50
The Duchess of Sussex has faced a setback in the launch of her lifestyle brand after encountering trademark issues. Photo: Alamy
The Duchess of Sussex has faced a setback in the launch of her lifestyle brand after running into trademark issues.
Meghan was hoping to trademark the name of her new venture, “American Riviera Orchard”, internationally before it rolls out next year.
But after requesting that the application be registered in March, records show, several “irregularities” were noted in July that needed to be “corrected.”
The United States Patent and Trademark Office (UPTO) has notified Meghan's lawyers about issues including misclassification of yoga blankets, picnic baskets and recipe books.
A source close to Meghan confirmed that American Riviera Orchard had received multiple fraud notices requesting clarifications regarding its goods and services and reclassification of certain items.
Meghan has sought to trademark the name of her new business, American Riviera Orchard. Photo: Getty
However, he added that such notices are to be expected when filing international applications due to differences between international and U.S. standards.
The UPTO said that the trademark registration would require fees to be paid to certain agencies totaling $11,382, and a source close to Meghan confirmed that the fees have already been paid.
Read more: Meghan reveals suicidal thoughts in first interview with Harry since Oprah's bombshell remarks
Read more: 'For all our children': Harry and Meghan launch support network for families affected by social media
It is understood that the fee could be covered by Netflix, as the streaming service will take over the brand's commercial use once filming for the cookery show with the Duchess finishes.
A Netflix spokesperson declined to comment on the deal but referred requests for comment to representatives for the Duke and Duchess of Sussex.
The Duchess of Sussex first hinted at her desire to enter the lifestyle industry when she launched an Instagram page revealing the brand's name in early March.
The Duchess of Sussex launched her Instagram page in March and revealed the brand's name. Photo: Instagram/americanrivieraorchard
They also posted a video of a woman's hands arranging white and pink flowers, before fading to show Meghan whisking something in a bowl in her kitchen.
A source told US entertainment website Page Six that the brand will focus on “what's close to her heart” and be an extension of her previous lifestyle blog, The Tig.
Meghan has been sending products like jams and dog biscuits to friends, and is now working on plans to start with rosé wine.
Sources familiar with the launch say the plan is to pitch Meghan as a symbol of inspiration, ambition and what is achievable.
