The English, German or Swedish version of the American online retailer Amazon has been available in Denmark since its inception, and despite different tax laws, prices for almost any product are just a few clicks away. , and then you're ready to set your prices. Will be shipped to Denmark. Clothing, books, magazines, and home appliances are primarily packed at Amazon's distribution centers for shipment to Denmark. Even in the world of search engines, online department stores usually rank in the top three of search results lists, thanks to sophisticated algorithms. Potential interested parties stay informed about the online giant and take advantage of offers that allow them to order easily and easily after registration. Many online shoppers begin their product research directly on Amazon without using a search engine first. This clearly shows Amazon's position in the market and is of course interesting for retailers.
Amazon's comprehensive FBA service is a real plus point for sellers. Those who store their products directly at Amazon's fulfillment centers not only save time, but also storage costs. Research shows that Amazon is the gatekeeper of online shopping around the world due to its many benefits for retailers and buyers, and more and more sellers want to join in on this success. Not surprising. Registered Amazon resellers can avail of various services offered by the online giant. One of the services provided by Amazon is translation services. Translate, an automatic translation tool, translates in real time and can capture the interest of international buyers after a few bid adjustments. With simple product descriptions and short, clear product names, Amazon Translate works very reliably in over 50 languages, but as many Swedish retailers have recently discovered, relying blindly on artificial intelligence You shouldn't.
Amazon in Swedish – Users are wondering about critical errors
In October 2020, the time finally came and Amazon rolled out the Swedish version, with many retailers around the world wanting to participate from the beginning. However, the first users in Sweden were looking directly at the incorrectly assigned national flag, and after a few clicks they encountered a major translation error that the retailer didn't want. Amazon's automatic translation tool Translate incorrectly describes a silicone baking dish as “suitable for goosebumps” and “the best stool,” and an online company posted a summery photo with a simple description of “rape blossom idyll.” Admired the wallpaper. What may bring surprise and smiles at first glance can lead to long-term sales losses, which can be easily avoided. While accurate descriptions are not the only deciding factor in purchasing in the low-cost sector or for everyday items, consistent and unmistakable descriptions can be helpful for complex products or new and innovative product ideas. You can sustainably increase purchase intent. .
Correct translations of product names and product texts that support a good offer are usually considered promotional and do not have to be expensive.
Amazon Product Translation Services provides comprehensive support for measurable costs.
We work with experienced native language translators who have the right industry knowledge. Therefore, country-specific subtleties are consistently conveyed in the target language. Through cultural adaptation, for example in American English or English (sneakers/trainers), awareness of the product offered is also increased. A proper description will lead to a fair calculation of our services.
