Athletic Propulsion Labs (APL) is expanding its sneaker lineup with the release of its latest styles.
Dubbed the “Jogger,” the new sneaker is the second offering in the company's new “Future/Vintage” lifestyle shoe category that debuted earlier this year. According to the footwear company, the new sneaker was designed to “embrace early '90s sports culture.”
In fact, the jogger's athletic-inspired design pays homage to vintage '90s track culture by combining microfiber, suede, mesh and ribbed jacquard. The silhouette features a sculpted, high-stacked proprietary Futurefoam midsole, a solid rubber segmented Ultract outsole and an extended heel spoiler that accentuates a smooth ride. Special details include a structured ribbed upper and a proprietary APL soufflé sockliner for comfort.
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“The Jogger is the culmination of years of design, engineering and material experimentation that blends the past with the future,” APL co-founders Adam and Ryan Goldston said in a joint statement on Tuesday. “Growing up as athletes, the aesthetic of early '90s track racing is etched in our memories. With the Jogger, we aimed to capture the essence of the sport, but not about setting personal records, but about having fun along the way. Our internal motto for the shoe was 'Easy, but technical,' and the APL Jogger delivers on that promise beautifully.”
APL's new jogger sneakers will retail for $400 and will be available for men and women in the following colorways: Black/Ivory/Gum, Ivory/Black/Gum, Ivory/Tan/Sunkissed, Beach/Tundra/Ivory and Beach/Burgundy/Iron. The sneakers will be available exclusively online through the brand's website and at their flagship stores in The Grove in Los Angeles and SoHo in New York.
The release comes just a few months after APL debuted its lifestyle category with the release of its “Nostalgia '87” sneaker. At the time of its April launch, the company said the new silhouette featured a retro design based on 1980s court sports.
“This is our entry into lifestyle through performance,” Adam Goldston said in April. “From the look of it, we expect it to have a broader lifestyle appeal, and this is our first foray into that. We think it will attract a lot of new customers to APL.”
