AT&T Stadium, home of the NFL team the Dallas Cowboys, has installed Zippin's checkout-free technology within the venue.
The announcement was made last week as part of Legends Hospitality's unveiling of new food and beverage options for the 2024-2025 season.
Shoppers can use their credit card or mobile wallet to walk in, pick up what they want and walk out. Zippin's AI-powered platform identifies purchases and automatically charges shoppers for what they took home when they leave the store.
“We're proud to work with an industry leader like Legends Hospitality, who recognizes that great food and beverage options are only one part of the overall concession experience,” said Krishna Motukuri, co-founder and CEO of Zippin.
“Enabling fans to purchase delicious food without having to wait in long lines enhances their game day experience and allows operators to serve more guests in a shorter period of time.”
After a soft launch earlier this year, the Zippin-operated store is now open in Section 450 of the upper concourse.
