What's old is new again! Once-popular products are now trending and officially reaching new audiences. Products from big-name brands like Clinique, Coach, and more are gaining popularity, and both younger and older generations are excited about their comeback.
But that's not all: Social media is introducing some new products that our team can't get enough of. Shop TODAY's editorial director, Adrianna Brach, stopped by TODAY to share some trending items from her social media feeds that you'll want to add to your shopping cart right away.
Shop best-selling beauty products beloved by generations to items you'll see all over TikTok, starting at just $20.
Trending items featured on TODAY | Clothing | Accessories | Beauty | Shop trending items | Save on TODAY | How to choose | Meet the experts
Featured items on TODAY
Yousify Sleeveless Button Down Sweater Vest
This versatile tank top can be worn in warm or cold weather and will quickly become a staple in your closet. Made from all polyester, it works as a lightweight layering piece and is breathable enough to be worn on its own, buttoned up or unbuttoned.
Target Universal Thread Button Front Sweater Vest
Another sweater vest option that can be incorporated into your wardrobe from summer through to fall, it features a symmetrical V-neck outline at the neck and hem for a more tailored fit.
It comes in two neutral colors and a range of sizes from XS to 4XL.
Grace Karin button-down sweater vest
We found a similar style in four fall-friendly colors: apricot, army green, black, and ivory. It's made from a viscose and polyester blend that's soft to the touch and comes in sizes from small to XXL.
Coach Corner Zip Wristlet
Coming in at under $30, this affordable accessory is perfect for storing your essentials when you're on the go. Open up the zippered pouch to reveal one compartment with a pocket and two dedicated card slots that are spacious enough to store cards, cash, and lip balm.
Clinique Pop Plush Lip Gloss
If you want the look of a lip gloss with the moisturizing benefits of a lip balm, consider adding this product to your cart. Ingredients like hyaluronic acid, shea butter, and aloe butter help lock in moisture for a smoother texture on your lips.
Additionally, it is available in 10 different colors, including Shop TODAY's favorite “Black Honey,” a sheer, buildable shade.
Clinique Almost Lipstick Black Honey
It's no secret that we at Shop TODAY are obsessed with this product from Clinique. It's in the daily routines of many of our editors. We use it for work, weddings, and everything in between.
It's the brand's best-selling product, with Clinique claiming to sell seven units per minute. Associate Editor Shannon Garlin has been wearing the shade on her lips for nearly 20 years, and raves about its hydrating power and sheer finish that deepens the more you apply it.
Laneige Bouncy & Firm Eye Brightening Sleeping Mask
Did you know Laneige offers more than just their hugely popular Lip Sleeping Mask? For example, their Sleeping Mask, which hydrates and smoothes the area around the eyes, is sure to be just as popular as their original Lip Mask.
The brand recommends applying a dab around the eyes as the final step of your evening routine to wake up to visibly brighter skin.
Cirkul Water Bottle and Flavor Cartridge Starter Kit
Gone are the days of cutting up fruit to add flavour to your water. Water bottle brand Cirkul has introduced a new way to incorporate flavours like mixed berry, fruit punch and more into your water.
Each flavor is embedded in a cartridge that you insert into your water bottle and then use the included dial to adjust the flavor intensity to your liking.
Buy trendy clothes
Old Navy Vintage T-shirt
Vintage tees never go out of style, and this classic crewneck is proof of that. Available in 14 different colors, you'll want to buy multiple versions of this top to wear all season long.
Dickies 874 Work Pants
At under $30, you'll want to add multiple pairs of these durable, work-friendly pants to your cart. Made from a polyester and cotton blend, reviewers who work in the service industry rave about their high quality and how they bring a more professional look to an otherwise mundane uniform.
They come in a variety of colors, from classic neutrals to pops of pink and blue.
PacSun Nora wide-leg jeans in dark indigo
Writer Emma Stessman wore PacSun jeans in middle school, then recently rediscovered them as an adult and says she still loves the look of them.
These high rise, wide leg pants create a flattering silhouette when paired with chunky shoes or cowboy boots.
Buy trendy accessories
Vera Bradley Zip Card Pouch
Vera Bradley underwent a major brand redesign last month, introducing new designs to its classic product lines in the hopes of appealing to a new demographic.
This zippered card pouch has one compartment spacious enough to store a few cards, some coins, and some cash when that's all you need.
BYO Bog Wine Tote
Whether you're a self-proclaimed wine lover or know someone who is, this bag is guaranteed to keep your bottles safe while you're on the go. Made from durable EVA plastic with flexible handles, the bag has a structured base that keeps bottles upright and prevents spills.
Bogg Bags have recently become popular, with teachers, nurses and mothers raving about how spacious they are over traditional bags and how easy they are to clean after a day's activities.
Stanley 1913 Cross Bottle
Stanley Quencher Tired of carrying a bottle around? This version of the Stanley water bottle comes with a shoulder strap so you can use it hands-free while hiking or running errands.
It's available in six different colors and has a silicone construction base that allows it to stand upright when placed down.
Trending beauty products to buy
Camellia Premium Hair Mask
For more moisturized hair, incorporate this easy-to-use and simple hair mask into your shower routine once or twice a week. The brand recommends using it as the last step in your hair routine, and there's no set-and-forget required – it washes out just like shampoo and conditioner.
Ole Henriksen Pout Preserve Peptide Lip Treatment
Looking for a new lip balm? This lip balm from Ole Henriksen is packed with peptides that the brand says have skin-strengthening properties. It also contains kokum butter, another ingredient the brand says will keep your lips moisturized and smooth.
There are four different “flavors” available: Citrus Sunshine, Strawberry Sorbet, Crème Brulee, and Cocoa Cream.
Tower28 Get Set Pressed Powder
With multiple products approved by the National Eczema Association, Tower 28 aims to develop skin care and makeup products that not only solve everyday problems, but also won't irritate or inflame the skin.
The brand's new product contains squalane, a popular ingredient in skin moisturizing products, and claims to help keep your makeup in place for hours without drying out your skin.
Shop more trending items
Skinfood Rice Mask
According to Google Trends, rice masks have seen a surge in popularity in July, with experts pointing out the importance of including rice in skin care products due to its anti-aging, anti-inflammatory and moisturizing properties.
This Skinfood face mask is suitable for all skin types and is said to have exfoliating and smoothing effects.
Humini crew socks
Are you a crew or ankle sock person? The answer may vary depending on your generation. Gen Z prefers crew socks. This set includes six pairs of socks that are made from a cotton blend fabric that the brand says is super soft and comfortable.
Clinique Pop Lip & Cheek Oil Black Honey
Clinique has added three products to its Black Honey family this summer, including a multitasking Lip & Cheek Oil that adds a hint of tint to the skin.
This product has proven extremely popular and has sold out on the brand's site (with the promise of a restock this fall!), and while it's still available at Ulta, it won't be around for long, so stock up while you can!
Cushionaire Cork Footbed Clog
With over 50,000 videos posted to TikTok, the conversation around clogs has been fueled, but the situation seems to be getting worse, as these types of shoes tend to sell out before the season even begins.
With a cork footbed, suede insole and adjustable straps, these clogs ensure comfort with every step.
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How did you choose it?
Shop TODAY editors and writers scour the internet to find the best products. We interview experts, scrutinize customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we create our own content and decide what to write based on research, reporting and what TODAY.com readers want to read. The goal of our content is to serve and inform readers who seek out the latest products to improve their lives. Products are sold by retailers, not TODAY. Prices and availability are accurate at the time of publication.
Meet Our Experts
Adrianna Brach is Editorial Director at Shop TODAY. She began her career as a shopping editor at Lucky and has previously held roles at Who What Wear, Byrdie, BRIDES and Yahoo.
