With over 175 million Indians buying lifestyle products online, the Indian e-lifestyle market is expected to grow from $16-17 billion today to $40-45 billion by 2028. One in five lifestyle dollars spent will be spent online by 2028. In this webinar, Shyam Unnikrishnan, Partner, Retail & Consumer Practice, and Nandita Sinha, CEO, Myntra (India's leading lifestyle e-retailer), explore this growth opportunity and decipher the market trends and purchasing behavior of India's expanding e-lifestyle shopper base. They will also discuss strategies that lifestyle brands, including global brands, can adopt to expand their presence in India and succeed online.
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