Easter egg prices increased by 50% compared to last year, while some decreased, according to a survey by which?
The price of chocolate increased by 16.5% in one year, exceeding an overall increase of 4.4% of the cost of foods and drinks of supermarkets, according to the consumer group.
Meanwhile, several treats have been affected by “withdrawal” – when the products become smaller, but the price does not do so.
An 80 g pocket of mini-eggs in Terry chocolate orange costs 99p in Lidl in 2024, who? said, but was now 70 g and cost £ 1.35 – a net increase of 56%.
A steep fall in global cocoa production driven by unusually hot weather has caused large costs to record summits.
Confectionery companies insist that they try to maintain both quality and value with changes.
Who? The investigation revealed that in Tesco, a White Chocolate Easter egg Twix had increased from £ 5 to 6 over an year, while going from 316 g to 258 g. In terms of price per 100 g, it is an increase of 47%.
He also found that a pack of five mixed eggs packs by Cadbury Creme sold in Morrisons had gone from £ 2.62 last year to £ 4 this year.
Meanwhile, a niche Kat Chunky Milk chocolate Easter egg remained at the same price at the supermarket, but was reduced from 129 g to 110 g, which makes it 17% more expensive for 100 g.
And it was not only Easter chocolate that has experienced net price increases since last year.
The milk chocolate (100 g) of Sainsbury de Sainsbury has increased from an average price of 50p to an average of £ 1.03 – up 108% in annual sliding – while chocolate with fruit milk and ASDA nuts went from £ 1.33 to £ 2.30 – an increase of 73%.
In Ocado, a bag of 110 g of Nomo Creamy Shock buttons went from £ 2.43 to £ 3.97, an increase of 63%. The online supermarket said he was doing everything he could to “keep the low prices for our customers”.
The world cocoa price has increased sharply since 2022, reaching a record in January of this year.
Cultures in West Africa – one of the main cocoa production areas in the world – have been particularly affected by unusually dry times in recent years.
Several manufacturers have said they had tried to absorb price increases as much as possible, but that size changes were inevitable to maintain quality.
Nestlé, who produces Kit Kat Chocolate, said that it was sometimes “necessary” to make such adjustments, but warned that “retail prices are always at the mere discretion of individual retailers”.
A Mars spokesperson Wrigley, who manufactures Twix Chocolate, said that the company wanted to ensure that its snacks continued to “offer high quality and affordable value for families this Easter”.
Despite the increase in prices and the narrowing, which one? Reena Sewraz, the chief editor of money and retail, suggested that it was always possible to obtain Easter eggs of good value.
She said that consumers could do so in “looking for special offers, comparing the price per gram or if you can, keep Easter Sunday, when many eggs are likely to be reduced”.
