In her new role, Yuliani Setiadi will lead the firm's digital strategy in Southeast Asia, focusing on driving innovative solutions that build trust and drive long-term growth for Edelman clients. She will continue to report to Jamshed Wadia, vice chairman, digital, Edelman Asia Pacific.
“Yuliani's ability to embed authenticity into every aspect of her work is what sets her apart,” said Jamshed. “She brings a multi-faceted perspective with extensive experience not only in digital but also in integrated marketing across a wide range of industries, from CPG, retail and automotive to B2B and healthcare. Her creative, human-centric approach, along with her extensive regional expertise, will be invaluable as we continue to expand our digital capabilities in Southeast Asia.”
Yuliani has an 18-year career in brand planning, digital and integrated marketing, working both in Asia and the Netherlands. Prior to joining Edelman in 2022, she held various leadership roles at Ogilvy, leading key client relationships and expanding the company's digital offerings in both Indonesia and Hong Kong. In recognition of her contributions to the industry, she was named one of Campaign Asia's “Top 40 Under 40” in 2017.
Yuliani, who was previously head of digital at Edelman in Hong Kong and Taiwan, has demonstrated a strong commitment to blending creativity with data-driven insights to build impactful relationships between brands and their audiences. In Southeast Asia, he plans to prioritize a holistic approach to digital transformation and ensure that digital strategies continue to elevate the level of trust organizations earn with consumers.
“I am passionate about the role trust plays in building and maintaining relationships with consumers, particularly in the diverse and dynamic markets of Southeast Asia,” said Iuliani. “In a region with vastly different levels of digital maturity, we have a unique opportunity to lead by example by creating transparent, trustworthy and impactful digital experiences that drive both action and growth. I'm excited to work with talented teams across Southeast Asia to push the boundaries of what's possible with digital.”
Yuliani's appointment comes as Edelman continues to strengthen its digital footprint in Asia Pacific, particularly Southeast Asia, a region with abundant opportunities for brands to innovate and differentiate. Under her leadership, Edelman will continue to deliver industry-leading digital strategies that resonate deeply with local audiences and foster long-term trust.
