This year's finalists include companies that prioritize data privacy and compliance, collaborate to grow and innovate, leverage AI to enhance their marketing efforts, and embrace an omnichannel strategy with programmatic advertising.
Despite Google's recent change of mind regarding third-party cookies in Chrome, the industry as a whole is adopting advanced data integration technologies to move away from cookies.
MiQ, a global programmatic media partner, worked with Experian to strengthen its identity spine to address the challenges of a cookie-less era. By integrating Experian's cross-device graph, MiQ expanded audience reach and improved targeting precision, earning them a nomination for Best Cookieless Identification Technology. The partnership increased seed audience reach by 51% and improved universal ID targeting by 64%. Experian's solution matched 6.5 devices per IP address.
Intuit Mailchimp, a leader in AI-driven platforms for email and marketing automation, was named a finalist for Best Personalization and A/B Testing Platform. The company's automation tools enable businesses to send personalized messages across channels, and A/B testing allows them to refine strategies based on customer preferences. For Club Soda, Mailchimp's customer journey, conditional content, and integration tools enabled targeted, segmented communications. This approach resulted in high engagement rates, consistent sales, and an average click-through rate of 3.14%, proving the platform's effectiveness in driving growth and generating revenue for businesses of all sizes.
Nominated for Best Sell-Side Programmatic Platform was advertising technology innovator Rise. Rise helps publishers optimize inventory and maximize revenue through AI-driven programmatic solutions. Specializing in mobile, desktop, and CTV, Rise helps partners efficiently manage ad placements and increase audience engagement. The company's omnichannel SSP solution, Lift, powers real-time bidding by optimizing auction logic to maximize efficiency. Partnering with Amazon Publisher Services, Rise achieved impressive results, including a 101% increase in spend and a 64% increase in win rate.
Overall, the judges' 2024 selections demonstrate how technology companies are empowering advertisers and publishers to deliver more personalized campaigns across multiple channels, resulting in stronger targeting, enhanced customer experiences and increased revenue.
See the full list of finalists below.
Best Affiliate Marketing Platforms
Homage has achieved nearly 5x partnership ROI with impact.com.
JD Sports and Rakuten Advertising: Boosting brand credibility in the US
Best AI Platform – NEW
Akkio – Maximizing agency value with AI analytics
Claritas AI Integrated Marketing Optimization Platform
EPAM AI Dial
Gift Platform
Typeface Hub: Powering enterprise content creation
Vermillio: Unleashing the potential of IP with Generative A
The best AI tools
Bloomreach's AI “Loomi” – The best AI tool
Conative AI modernizes inventory planning and forecasting
Co-Pay Spark powered by Doceree
PhotoRoom and Warner Bros. use AI to turn movie fans into Barbies
Reticle: Brand-optimized delivery with emotion AI
Sendbird AI Chatbot for Redfin
Best AR/VR Tools – New
LiveLine – SailGP storytelling broadcast graphics
World's first Coca-Cola vending machine with Snap AR
The best attribution tools
Blockboard – Advanced attribution with blockchain and AI
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fullthrottle.ai™ uses household attributes to increase sales
Harvesting, quality apples
Lift Lab
Pickaxe & Lee Enterprises – MMM for Marketing Effectiveness
Best automation tool and/or platform
Advisr – Sales operations platform
Apex Fintech Solutions Inc. – Apex Astra
Flight Control with Clinch + GenAI
Flashtalking for CHEF'STORE by Mediaocean + Jellyfish
Seismic Saves $2.6 Million Annually Through Jostens Efficiencies
TeqBlaze – White Label Programmatic Solutions
True Anthem: AI-Powered Social Publishing
Best Buy-Side Programmatic Platform
Blockboard – Delivering Great Program Outcomes
Chicken of the Sea Jessica Simpson Campaign – Pixability
Madhive helps Lifebrands expand beyond traditional TV advertising
Moloko Advertising
Pontiac DSP Drives Performance at Scale for CTV
Yahoo DSP Transforms Media Strategy for Inspire Brands
Best Content Creation Platforms – New
Adobe Express
Stream Lab
Best Content Management Systems
Content Stack and LADBible
Lastmile Retail – The best local CMS platform for businesses
Modern Media: Dynamic Content Thrives with Brightspot CMS
Optimizely Content Management System
Fabrik's Blast delivers low cost and super-fast load times
Best Content Marketing Platform
Optimizely CMP & BMC Software
pharosIQ: Key Signals, Leads That Convert
Pushly: Bring the party to fans around the world
The best cookieless identification technology
An authenticated traffic solution that supports Google's PAIR
Dstillery's ID-free® targeting technology
How Experian's Graph Powered MiQ's Identity Foundation
Nano Interactive & Heineken
Seedtag x Porcelanosa – Entering new markets without cookies
Topsort & Sodimac – A shift towards auction-focused retail media
Best CRM Platform
Forbes Blockchain-enabled CRM
LivePerson AI Powers Frost Bank's Human-to-Human Strategy
Merlin – Wizards CRM for the independent music industry
Pipeline CRM
Best Customer Data Platform
Amperity – A platform for customer data
Blue Conic – Mattel Creations
seID, Good Apple
GrowthLoop: The leading CDP that enables marketers' data strategies
Olo & Sonny's BBQ – Unlocking Guest Lifetime Value
Best Data Lead
Ana Calabrese, VP and Head of Data Science, OpenX
Noa Keydar: Mastering Data Excellence with Rise
Hope Barrett leads SoundCloud migration of 200+ campaigns
The best data management platform
Cookieless Innovation: Sky and Permutive's Journey
Dun & Bradstreet D&B Connect
iPROM Private DMP: First-party data advertising beyond cookies
MyCode Increases Total Data Revenue by 372% with Audigent's DMP
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Best Data Team
Disney Advertising Data and Measurement Science Team
Ovative Group's EMRge Team
Spectrum Reach – Best Data Team
Best e-commerce technology
AdAdapted – Add-IT™ One-Click Add to Cart Campaign
Captiv8's Branded Storefront Revolutionizes Ecommerce Technology
iFood Increases Advertising Revenue 20X with Kevel Retail Media Cloud™
Maximize your Google Search with Lily AI Product Attribution
Route & WeWoreWhat – Ultimate Package Protection
TalkShopLive: Revolutionizing the power of video commerce
Zoovu helps Microsoft retailers with AI product discovery
Best Esports/Gaming Advertising Technology
Moloko Advertising
Overwolf & Monster Energy – Call of Duty In-Play Activation
Best in-store technology
CoolerX + Ben & Jerry's – Driving increased sales and ROAS
Grocery TV: In-store retail media network
The best influencer marketing platform
Brandwatch & FazeClan – Influencer Management Success
Captive 8
Influence
LTK Marketplace
Best Location Data Platform
DAC & Jack in the Box Delight your customers everywhere
InMarket x Bayer: “Health for All”
Simpli.fi and CGR increase foot traffic to Krispy Kreme stores
The Best Marketing Analytics Platform
Akkio – Maximizing agency value with AI analytics
CHEQ Analytics
Digital Remedy – Digital Remedy Platform
Collective measures
Ovative Group's integrated marketing measurement tool (MAP)
Transformative Media Optimization: Connex® on Rise
Best Marketing Automation Platform
AdRoll Promotes Healthy Nutrition
Make a sound
Fluency
Partner Marketing Automation Software by Impartner
Pushly: Bring the party to fans around the world
SoundCloud migrates 200+ campaigns to MoEngage in 12 weeks
William Penn – Delivers 14% Revenue Growth and 10.68x ROI with Netcore
The best measurement solution
Blis, DC Lottery, FuseIdeas, Taoti – Multiplier Campaigns
Disney+ and Yahoo develop CTV app install measurement solution
EDO & Fubo – Live Sports CTV Performance Measurement
IAS Focus on Quality: Improving Campaign Effectiveness
Vision Insight
Blis' Smart Holdout Group Drives UKTV Play Growth
Best Mobile Marketing Platform
Airship's no-code native surveys increase Orange's user feedback 30x
Betmate drives conversions through OneSignal Journeys
InMarket x Bayer: “Health for All”
Onyx by Outbrain™
PCH re-engages 30,000 dormant app users with MoEngage
StarQuik & Netcore – Innovative Audio Nudge Campaigns
The best monetization platform for publishers
adMarketplace Accelerates Revenue Growth for Mozilla Firefox
EX․CO – Video platform for publishers
LiveIntent Uncovers the Secrets of Daily Voice
Playwire's Revenue Growth Management Platform (RAMP®)
Raptive's Monetization Platform Increases Revenues for Publishers
Transmit.Live – Next Generation Video Advertising
The Best Native Advertising Platform
Dianomy
GIPHY & WWP Onefluence – CeraVe Super Bowl GIF Campaign
Media Go
Roundell™ Media Studio
Taboola's New AI Service Increases ROI for Hyundai and INNOCEAN
Turismo Andalusia and Petal Ad – targeting Chinese tourists
Best Partner for Cleanrooms
PulsePoint – Integrated Health Marketing Platform
The best personalization and A/B testing platform
Clinch bridges the gap between online impressions and offline sales
How Club Soda drives engagement with Intuit Mailchimp
LIFULL's Amplitude transforms the culture of experimentation
Nexxen DSP (and Walton Isaacson of Lexus)
Optimizely Web Experiments and the Optimizely Data Platform
Best Sell-Side Programmatic Platform
Adapex Data Refinement
Kargo: Unforgettable advertising experiences across screens
OpenX
Mars Petcare Hits Sales Goals with PubMatic Activate
Rise: Leading SSP Innovation
The best social marketing platform
Brandwatch and Durex – Consumer Research Success
Make a sound
Proxima
True Anthem: AI-Powered Social Publishing
Best Subscription Platform
HOGS+
Subtext — Driving Strong Engagement for Punchbowl News
Best Sustainable Platform
Adform changes the game for sustainable advertising at Hartwall
Blockboard – Sustainable advertising using blockchain and AI
Pinterest, Mediahub, SeenThis – Brand lift and sustainability
Sharethrough: Leading the way to sustainable media
The Best Video Management Platform
Kaltura's Video Management Platform
MNTN – “The Hardest Working Software in Television”
Founder of the Year
Harry Kargman, CEO of Cargo
Harshit Jain, MD – Healthcare Innovator
Matt Wasserlauf – Leading the Programmatic Reset
Tyler Morbius CEO and Chairman, SmartMedia Technologies Group
Wes Schroll: Creator of the first app that lets you get paid for everything
Zvika Netter – Founder of Innovid Making TV accessible to all and controlled by none
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