In an age where technology has become an integral part of everyday life, its impact on sports is particularly significant.
Advances in technology are taking key aspects of the sport to unprecedented levels, improving accuracy and fairness and revolutionizing performance.
We will explore developments that highlight the growing role of technology in improving various key aspects of sport.
Optimizing performance in rugby
Global technology giant NEC has entered into a groundbreaking partnership with National Rugby League (NRL) powerhouse Melbourne Storm.
NEC's cutting-edge technology is prevalent in many major sports around the world, especially in lucrative markets such as the United States, Canada and Japan.
The global technology giant will apply its expertise in artificial intelligence (AI) and smart technology to help the Melbourne Storm perform at their best.
The Storm are already one of Australia's most successful rugby teams but are looking to take things to the next level at the NEC.
The technology company identifies key areas for improvement and designs training plans that address each player's specific needs.
This includes everything from monitoring each player's physical condition to optimizing training plans based on real-time data.
By combining advanced technology with elite athlete performance, NEC and Storm are setting a new standard for what can be achieved in professional sports.