Academy Medtech Ventures (AMV) is a company focused on leading the future of human-centered medical technology. The company believes the brain is the vehicle for capturing opportunities to optimize rehabilitation and health outcomes. Pulse 2.0 interviewed JJ Mosolf, President and Co-Founder of AMV to learn more about AMV.
JJ Mosolf's biography
What is JJ Mosolf's background? Mosolf said:
“Prior to joining AMV, I gained experience leading other digital healthcare companies to scale and close gaps in various industry subcategories. As a former D1 athlete, I have overcome many injuries and conditions, including serious medical emergencies that were misdiagnosed multiple times and required long recovery times. As such, I feel a strong personal connection to the role physical rehabilitation plays in quality of life, and I recognize the importance of developing effective and efficient strategies to help patients return to health.”
“Previously serving as Executive Vice President of the Sports Academy, I began to understand that healthcare and medical organizations needed tools to increase efficiency and revenue. I decided to pursue a career in the medical profession and began my career in the orthopedic and integrative medicine environment. I then shifted my goals in a more entrepreneurial direction, wanting to bring about systemic change in physical rehabilitation.”
Evolution of the theory of AMV
How has your company's philosophy evolved over time? Mosolf says:
“The continued interest in expansion play due to CMS guidance on value-based care, and the impact that guidance will have on the traditional health care model, has been a major driver of the evolution of our paper.”
“We've long recognized the value of extending care through remote digital health capabilities and have seen a significant shift for many systems toward making this a central part of their healthcare transformation. In response, we are accelerating our path to remote solutions and will be bringing to market in the coming months an innovative product line aimed at addressing this very problem.”
Favorite Memories
What is your best memory from working for the company so far? Mosolf looks back:
“When we first began piloting our technology, I had the privilege of working regularly in outpatient and inpatient physical therapy clinics. The memories of working with clinicians on challenging cases and seeing the impact of our solution left an indelible impression on me. Nearly three years after our journey began, I still feel most energized when training others in the field and facilitating the impact we initially set out to achieve.”
Important Milestones
What is your company's most significant milestone? Mosolf said:
“In August 2023, we acquired computer vision assets from Altis Movement Technologies. These assets provide users with real-time, on-screen movement instructions and corrections through their lifelike 3D avatar. This milestone has improved access to technology resources during and between physical rehabilitation sessions, streamlining the process of data collection and organization from an institution's perspective, improving patient outcomes. Additionally, the technology relieves the significant burden on clinicians dealing with disproportionate patient loads and responsibilities that existed long before the pandemic exacerbated this issue.”
“Our flagship platform, Cog PT, has been deployed in 40 physical therapy clinics across Texas with great success. This multi-modal technology engages patients in virtual cognitive exercises alongside physical exercises as a holistic brain-body approach. Not only does it streamline patient recovery, it also improves clinic revenue and has been well received by clinicians.”
Investment success stories
When asked about success stories for investments, Mosolkh highlighted:
“The acquisition of the Altice assets, formerly in consumer fitness, marked a key inflection point in our growth. Timing is critical in this business, and we benefited from perfect timing and incredible technology synergies to be successful with this investment. Now, approximately nine months after the acquisition, we are fully integrated and have brought several innovative product lines to market that have exponentially accelerated our strategic roadmap.”
Industry Focus
What are some of the industries your company focuses on? Mosolf noted:
“Our technology can be applied across a variety of care settings and sub-industries across healthcare and physical rehabilitation. We've seen promising results in pilot programs focused primarily on physical therapy clinics, but we also see applications in areas such as occupational therapy, cancer recovery and chronic disease management.”
Differentiation from other companies
What sets AMV apart from other companies? Mosolkh asserts:
“Brain training – cognitive exercises that stimulate different neural pathways – has gained attention in recent years, but few other platforms integrate such a comprehensive brain-body approach when considering physical rehabilitation practice. In recent years, the discussion has primarily revolved around physical exercises that promote recovery. While squats, stretching, massage, weight training and other therapies can help patients recover, the training typically does not take into account the significant cognitive load that everyday activities place on them. Cog PT and upcoming innovations are designed to take into account both the physical and cognitive components that are most critical to the recovery process.”
“In addition to the impact on patients, our platform also has a positive impact on facilities and clinicians, helping to streamline data organization and patient monitoring during and between sessions. Compared to other companies in the space, AMV is proud to deliver a solution that effectively benefits all involved, and is supported by everyone from top physicians to patients and everyone involved with the health system.”
Challenges faced
What were some of the challenges Mosolf faced while working at the company? Mosolf admits:
“The biggest challenge so far has been navigating the difference in pace between a small, agile startup and a larger, slower-moving healthcare organization. It may sound cliché, but the genuine relationships and trust we built with our clinician base got us through and ultimately signed our target clients.”
Future Goals
What are your company's goals for the future? Mosolf concludes:
“In the coming years, we have big plans to help more people have access to an effective physical rehabilitation tool, primarily by rolling out our technology to other clinics and medical settings. We are also excited to pursue partnerships with organizations that share a similar goal of making this technology more commonplace for patients. Finally, fundraising will remain a key focus for us as we establish ourselves as a major player in the industry.”
