McCann Worldgroup Southeast Asia has launched McCann Content Studios, a culturally-focused editorial and entertainment studio “focused on creating content, experiences and conversations that move at the speed of social.”
Operating out of both Singapore and Bangkok, the McCann Content Studio will house the network's social, editorial and influencer strategy functions, social creative ideation and content creation, in-house end-to-end production and post-production, social audience and connection strategy and activation, influencer content co-creation and production, and performance measurement and optimization.
The offering consolidates full-service social and creator strategy and execution into a single entity, leveraging deep, nuanced local knowledge to deliver tailored end-to-end solutions for clients, while accessing the scale and power of the global McCann Content Studio network.
McCann Content Studios offers a range of unique global and local tools to embed culture and generate content and conversations at scale.
Trend>>Content is a trend-based intelligence and strategic ideation operating system that enables studios to identify and leverage social and cultural trends in real time to create content across four dimensions of social behavior to create conversation and disruption. Social Voice Mapping is an AI-enabled tool that identifies unique brand voice to guide real-time content optimization across clients' social touchpoints. CreatorIQ is an end-to-end influencer and creator management platform that enables real-time collaborative creativity at scale, now enabled across all IPG agencies.
Since its launch in Singapore, McCann Content Studio has worked with the Prime Minister's Office Strategy Group to provide support to Singaporean families through their “Made for Families” initiative, been contracted by GovTech to provide social media management and content creation, led social content strategy efforts for Microsoft, and supports McCann Worldgroup Singapore's social work for existing clients.
In Thailand, McCann Content Studio was instrumental in the company's recent L'Oreal Paris acquisition through expanding its digital, social media and influencer capabilities, as well as being deployed in the company's Red Bull (TCP) business.
“In an increasingly complex environment where brands are looking for ever more sophisticated solutions across influencers, commerce and content, McCann Content Studio is an integrated service that enables us to continue to deliver best-in-class services to our clients,” said Nicholas Handel, president, McCann Worldgroup Southeast Asia and managing director, MRM Asia Pacific.
Key services offered by McCann Content Studios Singapore:
Fatul Fazakir, general manager of McCann Worldgroup Singapore and practice leader of McCann Worldgroup's Public Sector Practice, serves as the studio's client services leader. She has over 16 years of experience in integrated marketing communications, including driving social-first creative for local public sector organizations and brands such as Microsoft and Unilever. Liza Lorenzo, who has been appointed social leader for the McCann Content Studio, has 10 years of experience and was previously head of social for Nestle's MRM Philippines and digital mapping director for McCann Worldgroup Southeast Asia.
Key McCann Content Studios Thailand services:
Sukit Kittinuntakul, General Manager of McCann Worldgroup Bangkok, has been with the agency for over 10 years, leading digital transformation projects for a range of clients and building a cohesive strategic consulting offering leveraging the core competencies of creativity, technology and performance. Napatrapee Pitaknarongporn, Associate Social Director, has been with MRM Bangkok for over seven years, working with clients such as L'Oreal, GM and Sanofi, with a social focus on Kiehl's, Red Bull and Listerine.
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