Sincerely Media
From Talker
A new survey says that eight in 10 Americans are too tired to cook their own meals after work.
A survey of 2,000 ordinary Americans revealed that 77% admitted to having days after work when they're too tired to cook.
Additionally, one-fifth of respondents said they have become so tired while cooking that they have fallen asleep while cooking.
The survey, conducted by Talker Research and commissioned by Kevin's Natural Foods, explored when respondents were busiest and how that impacted their diet.
Half of Americans surveyed (51%) believe that weekdays are their busiest, but 38% say they don't get the rest they need on the weekends and are equally busy all seven days of the week.
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This was reflected in the answers given by respondents when asked which day of the week it was most difficult to cook for themselves, with Mondays being the most difficult (35%), followed by Wednesdays (29%) and Fridays (29%) in a tie.
Only 12% of respondents said they are “never” overwhelmed by their busy schedules.
Of those who easily get overwhelmed by their schedule, 40% admit that it affects their eating habits (57% of those say it has a negative impact).
(Photo by Vanessa Loring via Pexels)
“We know how important it is to people to have healthy, convenient meal options that don't compromise on taste or quality,” said Becky Graham, chief marketing officer at Kevin's Natural Foods. “We understand the barriers to healthy eating, and we want to help people of all lifestyles, especially busy families, have access to meal options that make eating healthy easier and more enjoyable.”
When respondents feel pressed for time, they are likely to turn to their favorite convenience meals, such as sandwiches (42%), fast food (37%) and microwaveable dinners (33%).
Even though 78% of respondents said healthy eating is important to them, 19% of Americans surveyed still succumb to convenience and line up at fast-food chains at least once a day.
One in four respondents (26%) admit to ordering food delivery multiple times a week, with many of them regretting it due to the nutritional value (61%).
Ogino Kamaji
From Talker
The study explored this issue in more detail, exploring why people are unable to eat healthily even when they want to.
The biggest barriers to eating healthy include it costing too much (41%), not having enough time to prepare healthy meals (26%) and having difficulty finding healthy ingredients (19%).
Convenience was another obstacle for Americans: 74% of those surveyed said they would be interested in eating healthier if it was more convenient.
“Eating healthy should be easy for even the busiest families,” Graham says. “We want to provide a solution so people don't have to choose between convenience, taste and nutrition when it comes to putting dinner on the table.”
Go-to meals when you're pressed for time:
Sandwiches 42% Fast food 37% Microwave dinners 33% Frozen ready meals/meals 31% Ramen 29% Eggs 25% Delivery/takeout 22% Leftover arrangements 19% Variety of snacks 19% Air fryer meals 18%
Research Methodology:
Toker Research surveyed 2,000 Americans. The survey was commissioned by Kevin's Natural Foods and administered and conducted online by Toker Research from August 5 to August 12, 2024.
We obtain our information from a non-probability frame, and the two main sources we use are:
Traditional Online Access Panels – Respondents choose to participate in online market research for incentives Programmatic – Respondents are given the option to participate in surveys online, usually in order to receive a virtual incentive associated with the online activity in which they participate
Those who did not fall into the designated sample were excluded from the survey. Once the survey was administered, dynamic online sampling was used and targets were adjusted to achieve the quotas specified as part of the sampling plan.
Regardless of respondent origin, they were directed to an online survey, which was conducted in English. A link to the survey can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash value.
Cells are reported for analysis only if they have 80 or more respondents, and statistical significance is calculated at the 95% level. Data are not weighted, but quotas and other parameters are set to reach the desired sample.
Interviews were excluded from the final analysis if they did not pass quality check criteria, which included:
Speeders: Respondents who complete the survey in less than one-third of the average interview time are disqualified as speeders. Open-ended responses: All verbatim responses (full open-ended questions and other “please provide details” options) are checked for inappropriate or irrelevant text. Bots: Surveys have Captcha enabled, allowing the research team to identify and disqualify bots. Duplicates: The survey software has a “de-duplication” feature based on digital fingerprints, ensuring that no one can complete the survey more than once.
It should be noted that this study only included individuals with internet access, and the results may not be generalizable to those without internet access.
