Netflix increased its subscription prices in the United Kingdom, after having increased its expenses in the United States, Canada, Argentina and Portugal last month.
The new price of the United Kingdom for a standard subscription without advertisements, the most popular plan of the platform, increased from £ 2 to 12.99 per month, with other packages also increasing.
A spokesperson said that the hike would allow Netflix to “continue to invest in programming and offer more value to our members”.
The streaming service reported recorded world subscribers at the end of 2024, pulled in part by its expanding sports coverage.
Netflix price increases – The first in the United Kingdom since October 2023 – will affect all subscription plans.
The standard subscription with advertisements increases from £ 1 to 5.99 per month, while the most expensive Premium subscription also increases from £ 1 to 18.99 per month.
The platform also increases the cost of its additional additional modules by £ 1.
For a standard subscription, the costs go from £ 4.99 to £ 5.99, while for a standard subscription with advertisements, it goes from £ 3.99 to £ 4.99.
Netflix has reflected price changes on its website, new prices applying to new and existing customers.
“We will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix,” said the streamer.
Netflix began to apply a prohibition to share password in May 2023 in the United Kingdom and the United States, which led to millions of new registrations during the following year.
The company said it finished 2024 with more than 300 million subscribers in total.
It was to add 9.6 million new subscribers between October and December, but has far exceeded this number, adding nearly 19 million subscribers in recent months of the year.
Netflix claims that its enormous increase in banners was helped by the second series of South Korean Squid Game drama as well as by the expansion of its sports cover.
The platform broadcast two NFL games on Christmas Day and organized a boxing match between the influencer who became a fighter Jake Paul and the former world heavyweight champion Mike Tyson.
Net profit between October and December doubled from the previous year to $ 1.8 billion, while sales increased from $ 10.2 billion dollars.
