The boss of US computer chip giant Nvidia has revealed the company’s next generation of gaming chips, known as the RTX 50 series.
The announcement was part of Jensen Huang’s keynote speech at CES, an annual technology show in Las Vegas.
The new family of chips will use Nvidia’s Blackwell artificial intelligence (AI) technology to create cinematic-quality images, he told a packed audience.
The chips will range in price from $549 (£438) to $1,999 and will be twice as fast as their predecessors, he added.
Mr. Huang performed a real-time demonstration showing highly detailed graphics featuring an array of textures and maneuvers.
“It was great to be able to do this in real time,” said Gary Yang, a graduate student in robotics at the California Institute of Technology.
“Previously, we considered these graphics to be pre-rendered.”
The new chips will start arriving at consumers from the end of January.
“I thought it was amazing,” said Scott Epstein of tech startup Agenovate AI. “They continue to innovate.”
Mr. Yang and Mr. Epstein were among thousands of people who attended the speech in person and virtually on the eve of the official opening of CES.
The convention is expected to attract more than 150,000 attendees and more than 4,500 exhibitors over the next week.
Nvidia shares hit a new record high on Monday ahead of Mr. Huang’s highly anticipated speech.
He devoted the first part of his speech to talking about the history of the company.
Founded in 1993, Nvidia was originally known for making the type of computer chips that process graphics, particularly for computer games.
Thirty-one years later, Nvidia is now at the forefront of developing chips that power AI, with a market value of more than $3 trillion.
However, Nvidia still faces significant challenges, including from regulators around the world who have raised concerns about its growing dominance in the AI chip market.
Last year, the company said it was contacted by watchdogs in the United States, United Kingdom, European Union, South Korea and China.
