Exclusive Source: @dairyboy/Instagram
Paige Lorenze's brand Daily Boy will host its second annual pop-up store in New York City from Friday, August 23rd through Sunday, August 25th.
Published on August 25, 2024 at 12:01 a.m.
From country to couture, Paige Lorenze is changing the narrative about fashion while influencing a fresh approach to navigating life in your 20s.
The Daily Boy founder spoke exclusively with OK! about his lifestyle denim, clothing and home goods brand at the company's temporary pop-up shop in New York City, which will be open to the public from Friday, August 23 to Sunday, August 25.
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Source: @dairyboy/Instagram
Paige Lorenze's brand Daily Boy brings a fresh approach to fashion.
This year's pop-up is “twice the size” of Dairy Boy's 2023 Manhattan pop-up, a visible testament to how much Lorenz's brand has grown in just one year.
“I'm super excited. I feel like the last year has given me the confidence to really invest in this space and make it bigger,” she told OK! while sporting a stylish business lady blazer and on-trend socks and pumps.
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Source: @dairyboy/Instagram
Paige Lorenze founded Dairy Boy in 2021.
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Like her brand, Lorenze says her “life has changed a lot” “over the past year.”
“Nothing has changed. A lot has changed in a lot of ways,” she admits. “We opened an office in LA. We doubled our headcount. We had a really small team last year. We invested more money in everything.”
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Source: @dairyboy/Instagram
The influencer-turned-businesswoman encourages her fans to live a “simpler life.”
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“I've always set high goals and I think it's so important that whether you're a creator or a business owner, you treat what we do as a business. I've always done that and it's so rewarding. The great thing about my brand is that everything I put into it, I get it back because of my community,” she enthused, emphasizing her deep gratitude to the people who have supported her all this time.
“There's a lot of variety in this pop-up – jackets, tracksuits, sweatshirts, pajamas – but I feel like that's what my community wants,” she explains. “I always create with them in mind and don't feel tied to a strict fashion schedule or the need to create a full-blown collection.”
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Lorenze says, “It's all wrapped up in one. For me, it's kind of like a closet, it's not just the things I love. I'm breaking the mold of what a fashion brand should be. It's really a lifestyle, it's very much me. I make sure that every product I have is something that I really love and believe in. Of course, there are some that I like more than others, but I make sure that I'm very involved.”
Dairy Boy brings a unique approach to the fashion industry with a focus on comfort and country vibes.
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Source: @dairyboy/Instagram
Paige Lorenze's lifestyle denim, clothing and home goods brand reflects the blonde beauty's rural New England youth.
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“When you think of the word country, it seems like it's kind of a buzzword, but when you break it down, it means land, grass, nature, and that's what makes me feel like home,” the blonde beauty says. “That's where it is home to me. I grew up on open land. I grew up next to a horse farm. I grew up riding horses and would go to Vermont a lot.”
“For me, country living means a simpler life, a slower pace, appreciating nature, spending time alone, cooking and appreciating the little things,” she added.
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Looking back on the success of her brand and how much she's grown as a businesswoman and influencer, Lorenze says there's not much she'd want to change, except for some of her relationships.
“I've sacrificed[my independence and focus on my work]so many times. I would have told my younger self not to give that up to anyone,” she said, before lovingly thanking her boyfriend, Olympic tennis star Tommy Paul, for showing her how a truly loving partner should act.
“If someone tries to block that part of you, if someone finds it intimidating, if someone says, 'You can't do this, you'll never achieve that goal,' which is what was actually said to me, then that person is not my person,” Lorenze concluded.
