According to the Pantone Institute, this year's color is a brown called “mocha mousse.” “It's a rich, warm brown that's reminiscent of chocolate and coffee. It's an unpretentious, classic color,” Leatrice Eisman, executive director of the company, said in a release.
Pantone Research Institute has chosen a coffee-toned brown called “Mocha Mousse” in palette number 17-1230 as the color of the year for 2025.
The institute writes, “A rich, warm brown inspired by chocolate and coffee. A rustic, elegant, and comfortable brown.” He added: “Mocha mousse connects us with nature and modern sophistication.”
Pantone's colors of the year 2025 have been announced
According to the announcement, the keyword from the beginning of the search was “comfort.”
– This year's color represents thoughtful generosity. A sophisticated and luxurious yet unpretentious classic atmosphere. “Mocha Mousse expands our perception of brown from the humble and mundane to the aspirational and extravagant,” said Leatrice Eiseman, executive director of Pantone.
The colors of 2025 were emphasized as being universal, yet sophisticated and elegant.
Color of 2025. Who chooses the winner?
Pantone Institute is a division of Pantone Consulting Company. Established in 2000. Experts and experts from various fields are hired to observe changing trends in fashion, interior design, and social behavior and predict the most popular colors for the year.
The selected colors are also intended to reflect the mood of the world and the current situation.
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In 2024, Peach Fuzz won. It has a delicate, almost pastel peach hue, and its name translates to “peach fuzz.” For 2023, we chose Viva Magenta, an intense, deep red shade with pink undertones.
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