The CEO of iPad design app Procreate is whipping out his stylus to take on the latest Silicon Valley investment. “I really hate generative AI,” executive James Kuda said in a Twitter post uploaded by the company.
In a stripped-down style video typically used by actors to publicly atone for wrongdoing, Cuda slammed his industry's implementation of AI and vowed to never get on board with it.
Kuda explained that he doesn't often go in front of the camera, but wanted to set the record straight after being bombarded with questions about AI. “I don't like what's going on in the industry and what it's doing to artists,” he said.
Captioned “We'll never get there. Creativity is made, not generated,” the post links to a larger statement about Procreate's stance on not using generative AI.
We never get there. Creativity is not produced, it is made.
For more details, please visit https://t.co/9Fgh460KVu✨ #Reproduction #noaiart pic.twitter.com/AnLVPgWzl3
— Procreate (@Procreate) August 18, 2024
His comments come amid a major shift in the landscape of AI. Cuts made in the name of invention have further stoked fears that AI will become obsolete. As the darlings of technology grow, many are beginning to fear that AI's “no-no” phase is a long-term sign of a product they don't want to buy.
According to data provided to Axios by Edelman, trust in AI companies has fallen from 61% to 53% over the past five years. Its proximity to Silicon Valley has hurt it more, with trust plummeting from 50% to 35% in the United States alone. Even as the public starts to scramble to pump the brakes, tech and finance aren't giving up on the dream just yet. In the last month alone, investors have poured a massive $27.1 billion into AI, keeping the engine running even as the hype dies down.
Creatives have found themselves on the front lines of protest: unionized writers and actors went on strike last summer to protest the impact of generative AI on their work, and 200 well-known musicians have launched a petition protesting the ethical implications of unrestrained deployment of AI.
Putting artists and their integrity at the center of art is part of Procreates' anti-AI manifesto: “We have no intention of introducing generative AI into our products. Our products have always been designed and developed with humans in the mindset of creating something,” Cuda said.
The need to preserve human creativity, job stability, and fair wages are all cited as reasons to put guardrails on AI. Needless to say, people have grown tired of AI as they watch it fail like a raisin in the sun.
Even after all the hype and money poured into generative AI, the products still prove unable to answer certain questions and are hallucinating. Perhaps seeing enough memes of Elon Musk and Donald Trump dancing together has put the final nail in the coffin, deeming AI the most hated thing on the internet: disgusting.
Either way, Procreate seems to be betting against AI: “While we don't know exactly where this story will go or how it will end, we believe we're on the right path to support human creativity,” Cuda said.
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