The company has reached a major milestone in data security with its SOC 2 Type II certification and expanding technology investments.
CHICAGO, Aug. 29, 2024 –(BUSINESS WIRE)–Provi, the beverage alcohol industry's largest online marketplace, today announced significant investments in its technology and data infrastructure. These developments are designed to better serve the evolving needs of the industry, supporting improved data analysis, streamlining operations and smoother digital experiences across its three-tiered system.
Provi has achieved SOC 2 Type II certification, a rigorous audit that confirms the company's adherence to the highest standards for managing customer data based on the principles of security, availability, processing integrity, confidentiality and privacy. The certification highlights Provi's ongoing commitment to safeguarding sensitive data within its digital services and ensuring operational excellence.
“Our continued investments in technology and data are part of a larger strategy to provide more meaningful insights and improved user experiences across all three tiers of the beverage alcohol industry,” said Dave Herman, chief technology and product officer at Provi. “Achieving SOC 2 Type II certification is an important step forward in maintaining the trust of our partners and ensuring that their data is handled with the utmost care and security.”
The alcoholic beverage industry has undergone significant expansion, with product offerings and SKUs in the U.S. market increasing significantly over the past few years. To keep up with this innovation, Provi's focus on data security and infrastructure is critical to supporting the industry's continued growth.
“As the beverage alcohol market continues to evolve, digital tools like Provi play a critical role in helping companies understand and stay ahead of industry-wide trends,” said Brian Sudano, CEO of S&D Insights, LLC. “We applaud Provi's aggressive investments in data security and technology, which are helping move the industry forward by providing retailers, distributors and producers with the resources they need to navigate an increasingly complex landscape.”
Recently, Provi introduced new features aimed at meeting the growing needs of retailers and distributors, with further enhancements planned for the coming year.
About Provi (www.provi.com)
Provi is the largest online marketplace connecting buyers, distributors and suppliers to simplify the complex process of ordering wholesale alcohol. Operating in markets across the United States, Provi's powerful online marketplace improves communication and efficiency between in-store and out-of-store buyers and distributors. Provi's offerings also include Beverage Media assets, with an industry heritage dating back to the repeal of Prohibition, and SevenFifty Daily, an award-winning industry publication discussing the business and culture of beverage alcohol.
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