Starbucks is dropping its much-hyped line of olive oil-infused coffees in the United States and Canada starting in early November.
This announcement comes less than a week after new boss Brian Niccol promised to shake up the coffeeshop giant's menu to try to win back customers.
The company's sales have fallen as consumers find their budgets squeezed by the rising cost of living.
Starbucks says the Oleato range of drinks will still be sold in select outlets in Italy, Japan and China.
“While this decision was made before Brian Niccol took on the role of CEO, the decision to remove drinks aligns with his strategy to simplify our menu,” a Starbucks spokesperson told the BBC .
Mr. Niccol, who previously headed Mexican food chain Chipotle, was recruited by Starbucks to help turn around the company.
Last week, he promised to simplify what he called “an overly complex menu.”
Mr Niccol's comments come as Starbucks announced its global sales fell 7% between July and September compared to the previous year.
Starbucks launched Oleato drinks in North America less than a year ago, after initially being sold in Italy.
The launch was part of an attempt to revitalize the channel's fortunes.
The range includes an iced espresso and a latte with olive oil and oat milk.
The products were created by Starbucks founder Howard Schultz, who said he was inspired by a visit to the olive groves of Sicily.
Mr. Schultz came up with the idea “after being introduced to the Mediterranean custom of having a spoonful of olive oil every day,” a 2023 Starbucks press release states.
But the drinks have received mixed reactions from customers, with some complaining of stomach upset or intestinal problems.
