Although the Netherlands is not one of the five most populous countries in Europe, it was still the third largest country in the digital EU economy in 2019. With continued growth of around 5 percentage points per year, Dutch online commerce sales will exceed 20 million euros in 2019. For a few years, it only had around 13 million users. The basis for this is the expansion of the Internet in the Netherlands, which guarantees near-national 4G coverage in the mobile area with four available networks. Almost 40% of Dutch companies use social media and around 22% work with big data. This ranks the Netherlands second within the EU regarding the integration of digital technologies into the economy.
The country's largest trading partner is China, with Germany and the United States in second and third place. The Netherlands is geographically an international logistics hub and many global companies are based here. Along with Rotterdam and Amsterdam, the country is home to Europe's largest and fourth largest ports, which is why many Asian and American companies locate their European distribution centers in the Netherlands. Amsterdam Airport Schiphol is also the third largest cargo and passenger airport in Europe.
Extensive access opportunities in the Dutch e-commerce market
The Netherlands' strong digital economy offers excellent entry opportunities for all industries, and in some areas the opportunities can even be very large. Currently, only about 17 percent of Dutch companies offer their products and services online, and about a tenth of their sales are generated online. This means that new entrants have a good opportunity to sell individual products and new offers in the services sector, especially since small and medium-sized enterprises have not yet taken advantage of the opportunity. The Dutch are considered inquisitive trendsetters who take innovative ideas seriously and like to incorporate them into their daily lives.
There are several reasons that make it easier to enter the Dutch e-commerce market.
Geographically located in the heart of Europe with convenient transportation links High-speed internet connectivity available almost everywhere Strong infrastructure with high-quality universities Growing American influence on lifestyle and language since the 1950s What we do Dutch people are highly motivated to speak English (#1 in the world for non-native English skills)
Content in English and Dutch makes it easy to start shopping online
Modern startups prefer to have output in different languages in their online stores because they know the power of language as a link in online sales. The Dutch have a strong affinity with English, which makes it much easier to access the online shopping market, but they also love their native language, and especially for innovative products and offers. Content has value. Customer loyalty based solely on tradition is very rare in the Netherlands, as people love trends and are always curious about innovation. Attractive offers and good service create trust and allow you to achieve good results in the long run. Therefore, fluency and meaningful words play an important role here. Because people who feel well understood want to engage with the unknown.
All of our Dutch translation and language services are carried out only by native experts with relevant industry knowledge. With us, you can always find the perfect translator for any project, making your Dutch online shopping a complete success.
