The Canadian provinces derive us from the alcohols in the shelves of stores in response to Trump’s commercial policy is “worse than prices,” said the boss of Jack Daniel, Brown-Forman.
Several Canadian provinces, including Ontario, which is by far the most populous, has taken measures this week in retaliation for American prices on Canadian products.
The Ontario alcohol control council (LCBO), one of the largest alcohol buyers in the world, withdrew the American manufacturing drinks from its shelves on Tuesday.
Brown-Forman boss Lawson Whiting said that the Canadian response was “disproportionate” to the 25% of Canadian products imposed by the Trump administration.
“I mean, it’s worse than a price, because it literally removes your sales, completely removing our products from the shelves,” said Whiting.
In response to prices, Canada retreated with 25% samples from goods imported from the United States, including beer, spirits and wine.
Some provinces have also taken measures, especially in Ontario and Nova Scotia.
Ontario Prime Minister Doug Ford said LCBO sells nearly $ 1 billion in American alcohol per year. “To date, each of these products is outside the shelves,” said Ford on Tuesday.
Canadians still wishing to buy us alcohol advise us to buy products made in Canada.
But some Canadians have turned to local goods anyway in response to Trump’s prices.
